MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc.. All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ cars in the chart below. Which means PCarMarket, Hagerty and many others did not sell 5 cars yesterday!

Yesterday's Online Market Surge: $5.6M in Sales!

The online car market got a real boost yesterday, clocking in sales of $5.6 million. Now, don’t let Collecting Cars' absence from the leaderboard fool you – they actually nailed two of the day’s priciest sales! (see below)

Only 3 Companies Sold More Than 5 Cars!

You're reading that right. Just three companies managed to sell more than five cars yesterday. This screams loud and clear to me: in the US market, there are basically two big shots (you know who they are) and the rest... well, it's a jumbled mix. But here's the kicker: there’s a massive opportunity for a third player to step in and shake things up. It could be a new platform or an existing.

Who could snag this spot? My money's on a company that's carved out a niche for itself. They’d likely have a couple of aces up their sleeve like a tech edge, a major influencer, or a ready-made audience. And let's be real – they better not bombard us with irrelevant ads (looking at you, Hemmings). The right contender doesn’t have to reinvent the wheel, just roll in with a smart game plan.

Alright, let's dive into yesterday's top sales. Just click on the image, and boom, you're right at the listing.

Fresh off my analysis of all BaT's 2023 premium listings which you can read here, we've got a new contender on the block today. However, this latest "premium" listing doesn't quite hit the high bar we've come to expect from BaT.

The Car – A 10k-Mile 2008 Mercedes-Benz SLR McLaren Roadster:

This car should be a stunner. At first glance, you'd say it deserves the premium tag – and it is a great car. But there's a twist: it's been passed around, with 8 owners across the US and 10k miles. It features a supercharged 5.4-liter V8, AMG five-speed automatic transmission, black leather upholstery, and those distinctive butterfly doors. But here’s where things fall flat.

Sub-Standard Presentation – A Potential Deal Breaker?

BaT really seems to have missed a step here. The photos and videos are just not up to scratch: think irrelevant angles, random cars in the background – far from the premium showcase we'd expect. This is the dealer's second listing, their first premium one. It raises the question: shouldn't there be a certain standard for premium listings? I'm not trying to be snobby, but it's a letdown.

Presentation's Impact on Final Sale Value

There are plenty of top-notch powersellers on BaT who could have presented this car in a much more professional light. If the presentation were better, I bet this car would have a much higher potential to fetch top dollar at the end of the auction. This listing is a clear example of how crucial presentation is in maximizing value.

Below are a selection of low(ish) mileage vehicles that deserve a second or even first look. Just click on the image to take you directly to the listing.

This Z06 auction above has a little tension brewing between the seller and a ‘potential’ bidder.