2021 Ford GT Carbon Series: Market Value at $999K?

PLUS: Five most viewed auctions of the day...

The Daily Vroom

Good morning, Vroomers!

Today's edition is packed with exciting cars and plenty of visual insights. Enjoy the charts and graphs!

See you tomorrow,

Sam

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ cars in the chart below.

Yesterday was a stellar day with $7.7 million worth of vehicle sales. We're still awaiting the emergence of that 5th global platform and 3rd U.S. consistent performer to join our leaderboard rankings. Will it be an unexpected dark horse, or will one of the bigger platforms that has been struggling to find consistency finally hit their stride?

Below, you can see the breakdown of sales into their respective price segments. The figures are very similar to the previous day, with a slight increase in both the $0-$5,000 and the $100,000+ categories.

YESTERDAY’S TOP 5 SALES

To view each listing, you can click on the cars.

2021 Ford GT Carbon Series $999,999

2014 Mercedes-Benz G63 AMG 6Ă—6 Weistec $778,000

2006 Mercedes-Benz SLR McLaren $299,000

2019 Porsche 911 GT3 RS Weissach $291,000

1999 Ferrari F355 GTS 6-Speed $225,000

Lowest mileage sold for the most!

Yesterday’s Most Viewed Auctions

Below are the top 5 most viewed auctions that ended (not necessarily sold) yesterday.

You can view the auction by clicking on the image.

2014 Mercedes-Benz G63 AMG 6Ă—6 Weistec

2JZ-GTE-Powered 1988 Mercedes-Benz 300CE 6-Speed

2021 Ford GT Carbon Series

One-Owner 1979 Pontiac Firebird Trans Am WS6 4-speed

1:1 Scale Mercedes-AMG F1 W10 EQ Power+ Display Model

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2021 Ford GT Carbon Series Sale

Yesterday we saw the 2021 Ford GT Carbon Series sell for $999,999. The final bid came in 11 days earlier, so for nearly two weeks there weren't any new bids. To me, that says something about what the market views as the appropriate price for this vehicle.

And yes, there were the usual comments claiming it was a steal. But was it really?

If you look at the last 3 online auction sales chart above, this was actually the highest price. Sure, dealers are likely asking even more, but that's how dealers operate. Actual sales are the true indicator of market value.

But besides the massive sale price, there were two other really interesting takeaways for me:

  1. The highly successful seller Wob. Just this month, he has already sold $3,954,804 worth of vehicles. And get this - 88.9% of the cars he listed sold in June!

    You can see why he's so successful - high quality photography, videos, descriptions, engagement, etc. He brings an extremely professional package.

    I don't know what his commission is, but I'd estimate around 10% per sale, which makes this a very lucrative business.

    Of course, he has expenses and didn't build it overnight. But it's great to see how he's built such an impressive operation on top of Bring a Trailer. Major props to Wob.

    Check out the distribution of prices on his June sales so far - very impressive numbers.

  2. The buyer who paid $999,999 goes by 'carmag'. With all the data and AI available these days, I don't think anyone would have predicted he'd be the winner based on his prior auction wins, which you can see below.

However, if you dig a little further into his bidding history, he has bid $995,000 on a Ford GT before.

Bidders have different strategies, and from a quick look, it seems carmag is more of a maximum price, limited bids type. He knows his limit and doesn't get pulled into bidding wars. Seems the opposite of an emotional bidder.

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