💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ cars in the chart below. Which means Hagerty, PCarMarket and many others did not sell 5 vehicles yesterday!

This is exactly what gets me smiling: a bustling market leaderboard. For the very first time, we've got a fresh face making waves—ACC Auctions. They've been simmering under the radar and have now exploded onto the scene with their record-breaking day. Hats off to them! Seeing a nimble player like ACC carve out a spot on the leaderboard, while giants like Hagerty are nowhere to be seen, really makes you think.

Hagerty, with all its clout and visibility, ought to be juggling at least 20 auctions daily. So, what's the deal? The answer lies with the Broad Arrow Team steering the ship, their sights set on high-profile gigs like Amelia this weekend and the blockbuster auctions that follow. That's where the hefty paychecks are signed, making a $10k car sale seem like chump change.

But here's the rub: Hagerty hasn't fully committed to the online arena. They had the chance to dominate, to go all in, but instead, their focus remains on the glitzy world of live auctions. Sure, with a 34-strong Broad Arrow team drawing big salaries, prioritizing big-ticket events makes sense—follow the money, right? Yet, this begs the question: why even bother with an online platform?

If you're going to play in the digital domain, do it right. Just as they scooped up top auctioneers from RM Sotheby's to launch Broad Arrow, they should've beefed up their online game with seasoned digital experts. Other platforms get this; they hustle non-stop. Hagerty seemed to bet on their brand's allure to effortlessly attract sellers. Big mistake.

Running an online platform demands daily grind and grit, something they appear reluctant to embrace. What does the future hold for them? It's anyone's guess, but one thing's clear: their current business model isn’t cutting it!

To view the sales, just click on the image.

Hot on the heels of our recent exploration into Porsche's commanding presence, today we turn our focus towards Ferrari's trajectory in this year's online sales arena.

Here's an insight that might prompt a double-take: a scant 130 Ferraris have found new owners via online auctions this year, dwarfed by the hefty figure of 750 Porsches. This disparity isn't merely a hiccup in the road; it's akin to a full-on roadblock. With Ferraris contributing to just 2% of all sales, in stark relief to Porsche's robust 11%, the prancing horse seems to be lagging in the digital dust.

Shifting gears to the financial lane, Ferrari's stake amounts to 7.5% of sales, amassing around $22 million. Impressive, until you draw a line to Porsche's staggering $65 million-plus, claiming 22%. So, what gives? Why is Ferrari trailing behind?

Time to dive deeper:

• Everyday Thrills vs. Weekend Flings: Porsche transcends the mere exhilaration of driving; it embodies the joy of everyday adventuring. Porsche enthusiasts cherish the marque's fusion of opulence with utility, making every Porsche model a beacon of daily delight. Ferrari, with its unmatched charm and prowess, often gets pigeonholed as a weekend warrior's choice. The Ferrari experience, while exhilarating, typically peaks over a short-lived spree, in contrast to Porsche's invitation to daily excitement.

• Production and Accessibility: Porsche's extensive lineup ensures there's plenty of joy to be shared. Ferrari's dedication to exclusivity narrows the field, limiting opportunities for ownership and enjoyment. Porsche's wider reach not only empowers more drivers but also amplifies its footprint in the online auction space.

• Collector's Quandary: Porsche strikes a harmonious balance between collectibility and drivability, fostering a dynamic flow of Porsches through auctions as enthusiasts seek out new thrills. Ferraris, revered as automotive jewels, are more often admired than driven, nestled away in the sanctity of garages.

• The Essence of Driving: Porsche stands out for its ability to craft vehicles that demand to be driven, merging performance with comfort to create cars that are not merely vehicles, but road companions.

While Ferrari upholds its status as the zenith of automotive luxury and exclusivity, Porsche presents an alternative allure—a call to everyday adventure and lasting pleasure. That is why Porsche had $4Bn more revenue that Ferrari in 2023.

My fascination with Ferraris like many is undeniable, yet the prospect of ownership feels distant (even if the wallet allowed). Venture into a Ferrari dealership, and you're ushered into the world of luxury car salesmanship—, only to discover a glaring void in inventory and a waitlist stretching 3+ years.

And looming on the horizon for Porsche: With Andy Preuninger, the maestro behind Porsche GT cars for 23 years, set to depart, one wonders if this might signal a shift in the wind for Porsche. While I'm skeptical of any drastic changes, it's a conversation parked for another day.

Let’s have a look at some of the stats behind Ferrari’s 2024 sales.

Curiously, just like Porsche, Ferrari sales peak on Tuesdays. What's the deal with Tuesdays??