3 MONTHS OF PORSCHE SALES

I was chatting to a friend of mine over the weekend who is a big Porsche guy and he was asking me what trends am I seeing? Is now a good time to buy (for some reason he never wants to sell 😀). So I thought I’d better delve into the deep Porsche waters and give him and you some insights to what is going on in the Porsche online auction world.

Here are some overall stats regarding the Porsche sales from June to August:

Total Value Of Porsche’s Sold: $106m. (average $35m a month sold)

(platforms with 5 or more sales)

• Total Porsches Sold: 1,387 cars

• Platform Breakdown:

  • Bring A Trailer: 834 cars

  • Collecting Cars: 193 cars

  • PCARMARKET Auctions & Cars And Bids: 129 cars each

  • Car & Classic: 56 cars

  • Bonhams Online: 24 cars

  • Catawiki: 14 cars

  • Hagerty: 5 cars

• Model Breakdown (Top 10 models based on sales):

  • 911: 793 cars

  • Boxster: 133 cars

  • Cayenne: 75 cars

  • Cayman: 59 cars

  • 356: 51 cars

  • 944: 43 cars

  • 928: 34 cars

  • 914: 29 cars

  • 718: 25 cars

  • 968 & Panamera: 15 cars each

The 911 model, as expected, dominates the sales, making up the bulk of the Porsche cars sold during this period.

📊 Delving into our Porsche sales data from June to August reveals:

BaT just about had the highest average selling price, with Collecting Cars right behind them.

• Platform Leaders: "Bring A Trailer" stands out, selling a substantial 834 Porsches.

• Pricing Insights: Porsches on "Bring A Trailer" garnered an average price of approximately $86,856. A standout sale includes the '1994 Porsche 911 Turbo S 3.6 Package' which fetched a whopping $800,964.

  

• Model Favorites: The undying allure of the 911 is evident, with 793 units sold. Not to be overshadowed, the '1962 Porsche 356B Super 90 Coupe' was sold for an impressive $160,000.

Interestingly it’s the newer and the 1960's Porsche’s that seems to bring in the most dollars.

*Probably my favorite chart so far as I can keep finding interesting insights about the decades that certain platforms are selling well. 

The above chart showcases the most popular decade of Porsche’s sold, which is in fact the 2000’s. With 2006 being the most popular year of Porsche sold by a long distance!

^{I did produce a more granular version of this for every year, but it was crazy big. If you want to see that, feel free to email me.}

The above chart is a visual representation of Porsche 911 sales by platform, alongside the average price for each platform.

To break it down:

• Bring A Trailer: Has the highest number of Porsche 911s sold, and the average price is around $120,000.

• Collecting Cars: The average price of a Porsche 911 on this platform is higher, nearing $160,000, even though fewer cars were sold compared to Bring A Trailer.

• PCARMARKET Auctions: With the least number of 911s sold among the three platforms, the average price here hovers around $90,000.

It's evident that while the 911 remains a favorite across platforms, the buying experience and price points can vary significantly. As always, it's all about finding the right fit for your Porsche passion! 🚗💨 

Let’s now take a look at the monthly average prices to decipher any trends.

Bring A Trailer:

• Average Prices:

  • June: $100,167.70

  • July: $110,992.88 (↗️ Increase)

  • August: $114,704.80 (↗️ Increase)

• Notable Sales:

  • June: The frequent models sold were "1984 Porsche 911 Carrera Coupe" at an average price of $98,625 and "1999 Porsche 911 Carrera Coupe 6-Speed" at $29,692.75.

  • July: The "1988 Porsche 911 Carrera Coupe G50" fetched an average of $99,166.67, while the "2003 Porsche 911 Carrera 4S Coupe 6-Speed" secured $58,165.33.

  • August: The "1997 Porsche 911 Turbo" stood out at $279,250, and the "1986 Porsche 911 Carrera Targa" was sold at an average price of $68,750.

Cars And Bids:

• Average Prices:

  • June: $57,369.87

  • July: $74,763.42 (↗️ Increase)

  • August: $64,784.06 (↘️ Decrease)

• Notable Sales:

  • June: The "2001 Porsche 911 Carrera Coupe" went for an average of $20,556, while the "2012 Porsche 911 Carrera GTS Coupe" fetched $110,500.

  • July: The "2022 Porsche 911 Carrera S Coupe" and "2021 Porsche 911 Carrera 4S Coupe" were traded at $142,000 and $137,000, respectively.

  • August: The "2006 Porsche 911 Carrera Cabriolet" had an average price of $31,375, and the "2019 Porsche 911 GT3 RS" secured $247,000.

Collecting Cars:

• Average Prices:

  • June: $106,874.60

  • July: $71,531.32 (↘️ Decrease)

  • August: $67,356.71 (↘️ Decrease)

• Notable Sales:

  • June: The "2016 Porsche 911 (991.1) GT3 RS Clubsport" was a highlight at an average price of $218,709.68, while the "1996 Porsche 911 (993) Carrera" went for around $69,461.77.

  • July: The "2003 Porsche 911 (996) Turbo" and "2005 Porsche 911 (997) Carrera - Manual" averaged $51,362.50 and $29,142.75, respectively.

  • August: The "2016 Porsche 911 R" fetched a notable $416,000, and the "1985 Porsche 911 Carrera 3.2 Targa" was traded at around $77,419.35.

PCARMARKET Auctions:

• Average Prices:

  • June: $97,656.25

  • July: $97,933.33 (↗️ Slight Increase)

  • August: $103,254.81 (↗️ Increase)

• Notable Sales:

  • June: The "2009 Porsche 997 Turbo 6-Speed" and "1986 Porsche 911 Turbo Coupe" were notable at $170,250 and $145,000, respectively.

  • July: The "2007 Porsche 997 Turbo Coupe 6-Speed" stood out at $123,500.

  • August: The "1992 Porsche 964 Carrera RS" was a highlight, fetching $340,000, with the "1988 Porsche 911 Carrera Coupe G50 5-Speed" at $75,000

With the 911 there are so many models that are being sold, it would be good to know which one of the ‘general’ models without being too specific sold the most. The answer to that is ‘Carrera’, which to me is not really that surprising. Here’s the breakdown of who sells them.

The clock ⏰ has just struck midnight and I’ve yet to even mention on of my favorites the GT3. So let’s have a quick look together at who’s selling them and at what prices. (53 were sold from June-August).

Above is the price distribution for Porsche 911 GT3 sales from June to August 2023:

• The histogram showcases the frequency of sales at different price points.

• Most of the GT3 sales seem to be concentrated in the $200,000 to $300,000 range.

It might takes a few seconds to work out what you’re seeing above. So I’ve laid out an explanation below.

• The chart displays the average sale prices for each platform over the three-month period.

• Each line represents a different platform, and the trends indicate how the average sale price for GT3s on that platform evolved during this time.

Summary:

• Bring A Trailer: The sales prices showed some volatility but remained relatively consistent over the three months.

• Collecting Cars: The average sale price showed a downward trend, especially in August.

• PCarMarket: There's a noticeable drop in July but a rebound in August.

• Cars And Bids: Only one sale was recorded, so there's limited data for this platform.

In general, while some platforms maintained consistent pricing, others like "Collecting Cars" and "PCarMarket" showed more significant fluctuations in average GT3 sale prices over the three-month period.

There you have it for now. I could have produced another 20+ charts and explanations, but I think that’s enough for one day.