The Daily Vroom

Good morning Vroomers,

Online auction volume held steady yesterday with just under $8.1M in total sales across platforms. 

Collecting Cars topped the board, but the action was broad—Ferraris, Porsches, a six-door Buick, and a factory-widebody 964 all in the mix.

Let’s dig in.👇

YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Sale of The Day

Because sometimes the weirdest car is the best car.

Every day I scroll past dozens of predictable listings. But every now and then, something stops me cold — and today, it was this.

A six-door, nine-passenger Buick LeSabre limousine by Armbruster/Stageway. 455 V8. Power everything. Factory dual A/C. Full-size comfort front to back. Built to last — and still going strong 49 years later.

$7,850 bought all of it.

That’s serious metal, serious history, and a ton of utility for less than the price of a used Civic. Whoever bought it got a lot of car for the money — and a lot of looks wherever they go.

Hagerty Online Auctions: Still in First Gear

Hagerty has the brand. The trust. The reach. But their online auction platform? Still feels like it’s idling.

There’ve been small wins lately—better listings, cleaner presentation, a few strong no-reserve collections. But in the broader auction landscape, it still comes across as a side project. A quiet corner of a much bigger machine.

Let’s break it down:

💥 The Bad

Who's Driving?
BaT has Randy. C&B has Doug and Dan. Even SBX has a clear CEO and front-facing talent. Hagerty? It’s not clear who’s actually steering the online auction strategy—or if anyone is, full time.

Disjointed Flow.
You’re in a listing, then out to another page just to see pricing data. The experience feels patched together. There’s power in having valuations—but that value drops when the integration is clunky.

It Doesn’t Feel Core.
Insurance is the moneymaker. Broad Arrow gets the headliners. Online auctions sit somewhere in the middle—maintained, but not aggressively pushed. That lack of priority shows.

🤷‍♂️ The Not-So-Good

Live Auction Team ≠ Online Auction Team.
Running an in-person sale and running a digital platform are not the same. Online requires speed, clarity, rhythm. It’s a different playbook—and it needs people who live and breathe it every day.

Low Listing Volume.
They’re averaging 25–30 cars a week. With the audience and trust Hagerty commands, they should be tripling that—and reaching into a broader slice of the enthusiast market while they’re at it.

✅ The Good

Collections Are a Strength.
They’ve had real success landing no-reserve collections—and executing them well. That’s a differentiator. Done right, it drives energy, traffic, and results.

Signs of Progress.
April marked their best month yet this year—$3.3M in total sales, averaging $33K per car. This month won’t hit that, but today’s calendar includes six no-reserve cars, which should bring real movement.

Better Listings, Better Vibe.
There’s a noticeable uptick in polish. Listings are improving. Photography is stronger. It’s a step forward, even if the pace is measured.

🔍 The Real Opportunity

Hagerty’s advantage isn’t hype—it’s infrastructure. They have the data, the audience, and the industry credibility. But that only works if someone is dedicated to making this platform thrive.

First step - Invest in an operational team whose sole focus is online auctions.

Because right now, the site has potential. But to reach it, someone needs to own it.

Auctions To Keep An Eye On

I knew the 1994 Carrera 4 Widebody was rare — but I didn’t realize it was this rare.

Just 267 of these factory widebody 964s made it to North America. Manual. AWD. No Turbo. Just the last of the air-cooled era dressed in Turbo-look fenders and backed by a real-deal 5-speed.

This one is Horizon Blue over Alcantara with E88s, Recaros, and a heater delete. It’s a little outlaw, a little club sport, and very much not stock — but to me that only makes it more compelling.

It won’t pass CA smog. It won’t show you accurate mileage.
But it might just be one of the coolest builds on the site right now.

$55k on the first day - let’s see how far this one goes.

I’m not usually a sucker for modern Ferraris, but this one got me.

Blu Pozzi over Sabbia with just the right amount of carbon and contrast — it’s elegant without being boring, aggressive without trying too hard. The spec feels considered. Confident. Like someone built it for themselves, not the resale algorithm.

The F8 might be the last of its kind — pure combustion, no hybrid trickery, and still holding onto that sense of occasion when you walk up to it. I know some people will always chase a Pista, but for me, this one lands better. Less hype, more class.

Let’s see where it ends. Whoever spec’d this one nailed it.

Not sure how this is the first Scout to hit Cars & Bids, but it’s a good one to lead the charge.

This 1970 800A has the stance, the color, and the right amount of attitude. Removable hardtop. Two-tone paint. Big crate 383 V8 making over 400 horsepower. It’s restored, but not overdone. Lifted, but not cartoonish. Looks ready for Moab, but also like it belongs parked outside a coffee shop in Venice.

The seller clearly cared — and so did the camera. This thing was shot like a magazine feature.

Vintage trucks have been dominating other platforms for years, but seeing this one here feels like a bit of a shift. Expect more to follow. The C&B crowd might be newer-school, but there’s real love for clean old-school steel.

I wouldn’t be surprised if this kicks the door wide open.

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