The Daily Vroom

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ vehicles in the chart below.

YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

PowerSellers Are the Real Advantage

We all know the not so secret sauce behind Bring a Trailer is not just the cars. It is the community. The depth of knowledge that exists there is often the best of the best. Real car people with real experience who add value you simply cannot get without an online presence. Engineers, restorers, former owners, marque specialists, all showing up in real time to sharpen listings, educate buyers, and keep sellers honest. Live auctions have a lot going for them, but the online community, especially at BaT, is different. It turns an auction into a conversation and that conversation materially changes outcomes.

The other force that has quietly reshaped the platform is the rise of the powerseller. These are not casual one-off listers. These are operators who understand presentation, timing, and audience, and who have built serious businesses off the back of repeat success on BaT. For some, it has been genuinely life changing. When a powerseller lists a car, bidders lean in because trust has been earned over time. Consistency compounds. Momentum builds. The market responds.

It is no surprise that every other platform is trying to attract these sellers, and they should be. We have already seen some of the most successful BaT powersellers experiment elsewhere, testing different platforms to see what works best for the types of cars they sell. That is not disloyalty. That is smart business. Sellers go where outcomes make sense, where the audience fits the inventory, and where the platform understands how to support them.

This is where platforms often miss an opportunity. If you want the best sellers, you cannot just onboard them and hope for the best. You put them on a pedestal. You highlight them. You let buyers know who they are and why they matter. You turn sellers into brands. Done right, it is a win win. Platforms get motivated sellers who bring their best cars and care about results. Sellers get exposure that extends beyond a single listing and becomes a marketing engine for their broader business.

One platform that has understood this dynamic in the past is SOMO, which has leaned into powersellers, or partners as they call them. Their recent partnership with Marshall Goldman is a good example of how this can work. Marshall Goldman has been a preeminent dealer of pre owned collectible, exotic, and luxury cars since 1978, and that kind of credibility lifts an entire marketplace. In exchange for exposure to SOMO’s audience, they are bringing legitimately compelling inventory, like the 2015 Ferrari F12berlinetta and a 2018 Mercedes AMG G65 Final Edition with just 128 miles. That benefits everyone involved.

Yes, that exposure may also lead to off platform sales, and that is fine. Platforms are not just selling cars. They are selling attention. The key is alignment. When a seller brings great cars and a platform brings the right audience, value is created even if every transaction does not happen inside the same walled garden.

If anything, this matters more for smaller platforms than it does for BaT. BaT already has gravity. Sellers show up because the audience is there. Emerging platforms have to earn loyalty, and that means doing more than hosting listings. It means storytelling, visibility, recognition, and partnership thinking. BaT understands this, which is why they highlight top sellers, run stories, and feature them on podcasts, effectively turning sellers into known entities within the ecosystem.

If platforms want to attract and keep the best powersellers, there is still a lot more they can do. The cars matter, but the people selling them matter more, and the platforms that truly understand that dynamic will be the ones that win.

Interesting Auctions To Keep An Eye On

Everyone knows how PCarMarket started, Porsches, a lot of them. Really good ones.

The platform built its credibility by selling cars that serious Porsche buyers actually wanted, and over time it became a place where those cars worked. Liquidity, trust, repeat sellers, repeat bidders.

Ownership changed. The platform evolved. And now PCarMarket is clearly trying to do the bulk of its Porsche business again.

But what’s interesting is that they still leave room for the outliers. The listings that don’t fit neatly into a brand lane but absolutely belong in a serious auction environment.

This Ferrari 250 GTO Series I aluminum body is exactly that.

No one is confused about what this is. It’s not a car. It’s not pretending to be original. It’s a hand-formed aluminum body, built in Modena in 2024 over wooden bucks taken from original molds. Dimensionally exact. Correct shape. Correct proportions. The hard part done properly.

Context matters here. We just watched an original Ferrari 250 GTO sell (cheaply) publicly for $38.5 million at Mecum Kissimmee. That car isn’t a reference point anymore. It’s a different universe. Museums. Funds. Vaults.

This body lives in the real world. It’s for someone who understands that the value isn’t in fooling anyone. It’s in execution. In craftsmanship. In starting with the right foundation if you’re going to do something ambitious. Or in recognizing that sometimes the shape itself is the collectible.

The comments tell you everything. One person joking about where they left their 330 chassis. Another calling it gorgeous and moving on. No hype. No explaining. Just recognition.

That’s why this works on PCarMarket. This is a platform where buyers already know what a good body costs. They know what hand-formed aluminum means. They know what a bad replica looks like. And they know that something like this doesn’t belong on a generic parts site or buried in a classifieds listing.

It’s not a Ferrari auction. It’s not a Porsche auction. It’s a serious auction.

And that’s the throughline here. PCarMarket doesn’t need to turn into everything for everyone. But when they surface listings like this, things that are niche, high-context, and instantly understood by the right audience, it reminds you why platforms matter.

Not because of volume. Because of judgment.

This Is the Other Side of Car & Classic. Car & Classic has always been good at selling cars. That’s not up for debate.

The perception, though, fair or not, is that most of the action sits in the lower and mid price brackets. Volume cars. Accessible classics. That’s where people tend to focus.

But every so often, a listing like this 1962 Aston Martin DB4 reminds you there’s another lane.

This isn’t part of their Collector’s Edition auction night. It doesn’t need to be. It stands on its own as a serious, properly executed car. Matching numbers. Series IV. Correct bones. Thoughtful upgrades that actually make it usable rather than just more expensive.

And that’s the point.

Last year’s Collector’s Edition auction night showed what happens when Car & Classic concentrates quality. Proper cars. Real results. No filler. They’re doing it again this year, (in March) and while this DB4 isn’t one of those cars, it sits comfortably in the same conversation.

If last year was anything to go by, they’ll have some genuinely great cars lined up.

This DB4 just happens to be live now and it’s a good reminder not to underestimate what shows up on the platform.

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