I've come across a listing on Bring a Trailer that's left me scratching my head. It's a 1979 Porsche 930 Turbo, and at first glance, it seems like just another well-preserved example of these iconic machines. But dig a little deeper, and you'll find that BaT has completely missed the mark on what could have been an incredible auction.

Here's the deal: buried in the description, there's a casual mention of "autographed memorabilia" included with the car. No big deal, right? Wrong. It turns out the original owner of this Porsche was none other than Ronnie Wood of the Rolling Stones. That's right, we're talking rock 'n' roll royalty here.

The current seller, who's been friends with Ronnie for years, has owned the car for an astounding 37 years. There are photos of the seller with Ronnie, and even a signed picture of the car with a personal message from the man himself: "I hope you enjoy the Porsche 930 Turbo as much as I did."

Now, we just talked about the Tom Brady Rolls-Royce auction last week, and how celebrity ownership can dramatically impact a car's value and appeal. So why on earth isn't BaT shouting this Porsche's provenance from the rooftops?

The listing title is a bland "1979 Porsche 930 Turbo" - no mention of its rock star pedigree. There's no promotion on Car & Driver (BaT's sister site), no social media blitz, nothing. At the time I'm writing this, the auction has a measly 4,000 views with just one day left.

This is the seller's first time listing on BaT, which is common. But in my opinion, the BaT team really dropped the ball here. They should have either pitched the seller on using one of their premium listing partners to really showcase the car's history, or at the very least, highlighted its provenance in the title and external promotions.

It's not like they're trying to hide Ronnie's involvement - the seller is completely upfront about it. So why treat this like any other 930 Turbo listing? There's so much potential for marketing gold here: "Own a piece of rock 'n' roll history," "Ronnie Wood's personal Porsche," the possibilities are endless.

As it stands, the current bid is at $80,930 with one day left. I can't help but wonder how much higher that number might be if BaT had properly promoted this unique piece of automotive and music history.

It’s been a short while since I’ve written about Motorcycles here in The Daily Vroom. So I thought I’d sum up what’s been going on this week. We saw a fascinating mix of rare classics and modern favorites. Notably, a 1959 Triumph Bonneville T120R fetched over $15,000, reflecting the enduring appeal of British engineering. Meanwhile, a 2023 BMW R Nine T '100 Years' edition sold for just over $14,000, highlighting the market's appreciation for limited-edition modern bikes.

On average, there are 12-15 motorcycle sales a day across various platforms. It’s no surprise that BaT leads the pack in volume. While most sales don’t make a huge impact on the platforms' bottom lines, the occasional high-ticket outliers do stand out when they come through.

Above we saw how a platform can miss a trick. Here with this auction of the 2024 Porsche 911 Dakar, this is a prime example of a seller shooting themselves in the foot.

Look, we'll never know what this car might have fetched if the seller had been more engaged and provided clearer information. But it's painfully obvious that when sellers don't actively participate in the comments, they're sabotaging their own chances of a successful sale.

The video was confusing, key details like the window sticker were missing, and the seller was practically AWOL in the comments section. It's baffling why someone would go through the trouble of listing such a high-value car and then ghost the potential buyers.

This isn't just a BaT problem - I saw a similar situation on SBX recently with that Bugatti auction. You'd think with a car of that caliber, the seller would be glued to their computer, ready to answer any and all questions.

It makes me wonder what these platforms could do better to ensure seller engagement. Sure, they tell sellers to be active in the comments, but maybe there needs to be some kind of checkpoint system. For high-value auctions like this, perhaps assigning a staff member to monitor and prompt seller involvement would be worthwhile.

After all, it's not just the seller losing out here - the platform misses out on that juicy commission too. Why BaT or any other auction site would let a potential six-figure sale slip through their fingers due to seller inactivity is beyond me.

Bottom line: if you're going to list a car, especially one as rare and valuable as this Porsche 911 Dakar, you better be ready to hustle in those comments. Otherwise, you're just wasting everyone's time - including your own.