The Daily Vroom

Good morning Vroomers!

Online sales were strong again yesterday, racking up nearly $11 million.

Over at the live auctions during Car Week, there were some spectacular sales headlined by the $26 million Ferrari Daytona SP3. But once you looked past the headlines, a different story emerged. Plenty of smaller lots either stalled or hammered well below estimate.

Now, we don’t usually cover live auctions here. That world has its own rules. But we do watch closely. Because when trends shift at the top, they sometimes ripple down into the online space.

So today, we’re zooming out and looking at the state of the market - July 2025 vs July 2024. More cars moved. Average prices rose. And a few surprises popped up along the way.

Let’s get into it.

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YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Sale of the Day

If you follow online auctions you already know Wob. He isn’t just a strong seller on Bring a Trailer, he’s one of the most dominant, (sold over 1000 cars online) top-tier sellers out there, consistently behind some of the platform’s biggest and most expensive results.

While he doesn’t exclusively deal in six- and seven-figure cars on BaT, that’s where most of his headline listings have gone. Now, he’s being strategic: three cars this month on Cars & Bids, and this week’s Guards Red 996 Carrera was the one that really drew eyeballs.

This 2001 Porsche 911 Carrera Coupe checked the right boxes. Six-speed manual, clean Carfax, warm-climate ownership, and crucially, the IMS bearing already done. On top of that, the Aerokit, Fabspeed exhaust and intake, IPD plenum, Bilstein shocks, and H&R springs gave it that rare mix of OEM-plus looks and driver-focused upgrades. In Guards Red over black, it’s as classic as a 911 gets.

The final number was $33,750 after 64 bids and more than 24,000 views. For a car that’s turn-key, sorted, and begging to be driven, that’s a compelling deal. 996s remain undervalued, and this one had the right spec and presence to remind everyone why the Aero cars in particular punch above their weight.

What stands out here isn’t just the price or the car, but the context: Wob moving a car like this on Cars & Bids instead of BaT. He’s not leaving the high-dollar stuff behind, but clearly sees C&B as the right venue for well-prepped, enthusiast-focused cars that sit in that middle of the road sweet spot - where, to be fair, most of the market actually is.

So, is this a sign of things to come? Too early to say, but it’s one to watch. Check out his other live auction here, and that photography is second to none!

What’s clear is that the right cars, in the right spec, presented by the right seller, can still light up an auction no matter the platform.

Growth You Can’t Ignore

Every day I get asked the same thing. Is the market up? Is it down? Which models are hot, which are cooling? Truth is, there is always movement in both directions, the ying and yang of auctions.

But here is what caught me off guard this time. July 2025 clocked in just shy of $200m across the online market compared with about $175m in July 2024. That is a solid gain in overall sales volume. What I did not expect to see was the average sale price of the top selling models rising too. Normally when more cars move the mix shifts cheaper. Not this time. Every one of the top 10 models sold for more in 2025 than they did in 2024.

Think about that for a second. It is not just headline million dollar cars skewing the totals. These are the everyday models that carry the market, the 911s, M3s, Defenders, Corvettes. They are the meat and potatoes of online auctions. And the fact that buyers are consistently paying more for them tells you everything about the confidence in this space right now.

Of course, certain individual models still ebb and flow. Some spec or trim gets hot, another cools. That has always been the case. But zoom out and the pattern is clear. More cars are selling and they are selling for more money.

That is why I keep saying the same thing. The online market is booming. Live auctions have their place, nothing beats the spectacle of Pebble etc.. but the real story of growth is happening on the internet. The numbers back it up month after month.