🚀 Blockbuster Day With $8M+ in Sales

PLUS: Breaking Down SBX’s Auctions

The Daily Vroom

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MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

The reserve sell-through rate is just for cars that are listed with a reserve. The full sell-through rate includes all auctions, reserve and no-reserve.

I only include websites that have sold 5+ cars in the chart below.

After a midweek slump on Wednesday, online car auction sales came roaring back on Thursday with $8.3 million worth of vehicles moving off the virtual lots. And that number could have been even higher if a few other big-ticket deals had made it across the finish line before the auctions closed.

The middle of the week can often see a dip in bidding activity, but enthusiastic buyers returned in force yesterday. While Wednesday's totals may have been relatively modest, Thursday's $8.3 million haul shows the continued strength of the online auction market. And with some nearly-closed high-dollar sales still on the table, the overall weekly numbers could shape up to be quite impressive.

With all those larger sales yesterday, we saw 11.7% of sales being $100k+.

YESTERDAY’S TOP 5 SALES

Some seriously impressive cars traded hands yesterday. The 1970 Maserati Ghibli Spyder apparently went to a dealer, meaning we'll likely see that beauty resurface at some point - can't wait! And get this, the buyer fees were less than 1% of the total sale price. Now that's what I call a screaming deal.

That $467,000 sale price on the 7k mile 2006 Ford GT is setting a new high for such a "well-loved" example. An 8k mile car just brought $355k at a recent Mecum auction, so to see this one crack $467k with 7k on the clock is pretty remarkable.

But the car that really caught my eye was the 1991 Porsche 911 Turbo that sold for $376,000. This same car previously sold at Amelia Island in 2018 for just $173k! Talk about smart money recognizing an investment-grade gem. Although with a car that spectacular, I don't know how you could stop yourself from driving it every single day.

Rounding out the top sales were a couple other very special motors that went through Collecting Cars and PCarMarket. It's always great to see the huge-money deals being spread across different platforms and not concentrated in just one or two places. Keeps things interesting and dynamic in this awesome online auction world we're living in!

Click on any of the pics below to be taken directly to the listing.

1970 Maserati Ghibli Spyder $560,000

2006 Ford GT $467,000

2021 Ferrari 812 GTS - Tailor Made $418,000

1991 Porsche 911 Turbo $376,000

2019 Porsche 991.2 GT3 RS Weissach $256,250

Here is some extra data we calculated that we think you’ll find useful. As always, please let us know if you like it, hate it, want more, want less, want something different.

The average sale price yesterday was just over $50k. Usually it’s just shy of $40k.

Breaking Down SBX’s Auctions

Alright, let's break down SBX's second real day of auctions closing yesterday. There's good news and not-so-good news to cover. I'll rip off the Band-Aid first - the not-so-good news is that out of their six auctions, not a single ride found a new home. Ouch, that's gonna sting.

But don't hang your head yet, because there's a silver lining here. They came thisclose to pushing a couple serious metal across the line. The 2021 Ferrari Monza SP2 saw a high bid of $3 million, which feels like a pretty damn strong number to me (I'll circle back to pricing).

Then you had the 2019 McLaren Senna XP Home Victory Edition that previously peaked at $1,125,000 on BaT last year. This time around, it cleared $1.31 million before the hammer fell. Again, seemingly a stellar result if it had met reserve.

Speaking of reserves, SBX has this neat little widget that flashes "Reserve Almost Met" once the bidding gets within striking distance. In theory, I'm a fan of adding that transparency around the reserve price. We've talked about implementing something similar here before, so props to SBX for innovating.

My only gripe from watching it in action is that the "Almost Met" trigger seemed a bit too loose at times. Like on the Ferrari, it started flashing around $2.5 million, making me think the reserve was just a hair above that. But then the bidding slowly climbed all the way up to $3 mil before finally being denied. Probably needs a small tweak to only flash that warning when it's really hairline close to popping the reserve.

But pricing is where I want to spend a minute here. To me, the sellers' reserve prices just seem highhhh, even for the ultra-rare catalog SBX is assembling. And yeah, I get it - a seller can ask whatever they want, that's their prerogative. But the reality is, a bunch of these sellers are dealers. And because of that, combined with how unique their inventory is, it seems like they're really only willing to let these gems go for absolute peak dollar. Which inherently makes it really tough to get deals done when buyers are trying to scratch that value itch.

Here's where I'm at with SBX, and online auctions in general: It's hard to consistently sell cars online, period. Each sale is an uphill battle, espeically when you’re just starting out. BaT may have moved 98 units yesterday, but they also had 27 unhappy sellers whose cars didn't go. And that's for a platform with a decade-plus head start!

Layer on top that SBX is brand new and pushing the highest-end, low-production stuff out there? They're playing the game on Insanity difficulty right now. But I respect the them for swinging for the fences.

The promising sign for SBX is that the big money showed up and was bidding aggressively. They just need to get one of those heavy hitters across the finish line to get the momentum rolling. With their next big sale closing in under two weeks, that has to be priority #1.

Because at the end of the day, their only path to long-term success is a grinding consistency of closing deals. It's an uphill climb, but if the bids keep flowing like we saw, it's absolutely still an attainable summit.

What is the most important thing SBX needs to prioritize to become a successful auction platform?

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