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đźš—đź’Ą Exclusive Peek: The High Rollers of Collecting Cars!

PLUS: From $1M sales to exclusive insights, discover if Collecting Cars dominate the high-end scene.

The Daily Vroom

Hey there, Vroomers!

Welcome to another special edition of our newsletter, where we dive into the luxurious and exhilarating world of high-end auctions with today’s spotlight on Collecting Cars. Plus I do have a few highlighted auctions ending today for you to feast your eyes upon.

Luxury Market Special

Before we dive right into Collecting Cars just a reminder to where the market sits, here’s a quick recap of the average prices of vehicles sold—$46k on BaT and $29k on C&B.(so far this year) The overall market's average sale price this year is edging just above $44k. Collecting Cars average sale price is just over $90k, which is over double what BaT’s is!


Collecting Cars: A Global Force in the Auto Auction Scene Since 2018

Since bursting onto the scene in 2018, Collecting Cars has revved up an impressive engine, clocking in over $750+ million in vehicle sales on their platform. Sitting proudly as the market's second titan, they've strategically revved their way through the global market without parking their wheels in the US—yet. Starting from their UK roots, they've accelerated into Europe, Australia, and recently, Hong Kong, marking their territory as a true global powerhouse.

Now, I’ve always been a vocal fan of platforms that keep the auctions rolling seven days a week, and Collecting Cars, just like BaT, doesn’t disappoint. They keep the pedal to the metal with daily sales, which is something I can't praise enough. While we could get tangled in the weeds discussing their varying fees across markets—it’s a bit of a complicated affair—we're steering our focus towards the meat of the matter: their auction prowess.

Branching Out with Flair In a bold move, Collecting Cars has recently shifted gears beyond auctions. They've dipped their toes into private sales and even classified listings. However, since those numbers are under wraps, we'll stick to the bread and butter—auction sales figures, which they transparently publish.

For those curious about the inner workings and strategic maneuvers behind their approach, Collecting Cars' founder, Edward Lovett, sheds light on their unique strategies in an exclusive interview with us. It’s packed with insights and a peek into the throttle of their operations. You can catch all the details right here in the must-read interview.

Collecting Cars isn't just participating in the market; they're setting the pace and changing the game. With their robust platform and a keen eye on global expansion, they're not just selling cars—they're crafting a legacy. (or at least they’re trying!)

So what exactly are Collecting Cars selling that makes them have such a high average sale price? Here’s the top 10 list of makes they’ve sold this year, (upto Mid April) many of which are rightly deemed to by luxury brands/makes. They just sold this 2014 Porsche 918 Spyder for $1,170,800 over the weekend. Big sales (depending on your definition) are what they are about.

What separates Collecting Cars from nearly everyone else in the market is that they do have cars listed from all over the world, see below. Generally speaking during the morning/afternoon US time they list their European listings and then in the evening they list cars from Australia & New Zealand (which is their morning time).

Check out this gorgeous 2011 Ferrari 599 GTO that fetched $799k! It was listed from Monaco—just look at how stunning that backdrop is!

While exploring the sales data, I was a bit taken aback to find quite a number of 'cheaper' cars in the mix. As you can see from the data, the $25k-$50k range really seems to be their sweet spot. Despite this, no one rivals their consistency in moving high-ticket items. They've managed to offload three cars for over $1 million each this year already. Given the total number of vehicles listed, that's pretty impressive. It's evident that while they do handle a lot of lower-end priced cars, they excel at selling the pricier ones, especially noteworthy given that they pull in about 1 million site visits each month. In contrast, BaT sees around 9 million. This shows just how effective they are, even with smaller traffic numbers.

Since this edition focuses primarily on the higher end of the market, let’s delve deeper into the sales of cars priced at $250k and above and explore the makes behind these transactions. The heatmap below lays out all these details, clearly highlighting that Ferrari and Porsche are driving these high-value sales, with other brands occasionally hitting one or two sales in this range. It’s hardly surprising that these two powerhouse makes are at the forefront of the luxury car market.

It might sound obvious, but if they're aiming to boost their high-end sales, it would be wise to tailor their marketing efforts specifically towards Ferrari and Porsche. These brands are clearly leading in this segment, so concentrating on them could yield significant returns,

Here are the top 10 Ferraris sold on their platform this year. Ferrari is typically synonymous with its iconic red, but I wanted to highlight the variety of other colors these high-value models are being sold in.

Let’s take a look at their sales performance so far this year. (April’s numbers have already topped 200+). It's clear that sales are climbing each month—they're definitely moving more cars. How this impacts their revenue is another story altogether, one that I'll dive into in a more detailed post later in the year.

Overall, it’s clear they excel at shifting high-end vehicles—that’s their sweet spot. If they had their way, I bet they’d pitch their tent exclusively in this luxury segment. But just like with BaT, their real bread and butter lies in the sub-$50k range. Sure, they move a fair share of pricey rides, but after digging into the numbers, I wouldn’t peg them as a luxury car auction platform. They’re more like an auction platform that does a solid job with high-end cars. At the end of the day, though, who cares about labels? They’re here to sell cars.

That said, they've still got their work cut out for them. Their sell-through rate isn’t what it used to be, and boosting that should be a priority. Instead of just listing more cars, pushing that sell-through rate over 50%—heck, even higher—would really make a dent in their bottom line.

As for their other sides to the business - I'm really curious to see if they manage to sell their first private sale car. It's definitely worth taking a look at the video to see what it's all about.

Auction Spotlights Ending Today

Check this out: a 2020 Mercedes-Benz SL450 Grand Edition up for grabs in Van Nuys. With only 100 made, this isn't just another flashy convertible; it's a true collector's item that screams luxury from every angle. She's rocking a twin-turbo 3.0L V6 under the hood, powerful enough to keep your pulse racing but dressed in Graphite Gray to look utterly cool while doing it. In my opinion, if you’re looking for a blend of exclusivity and adrenaline, this ride is a no-brainer. It's the kind of car that doesn't just turn heads—it keeps them turned.

These are the stories that bring online auctions alive. This 1962 MGA was purchased from its original owner earlier this year. The original owner has provided a letter detailing his passionate ownership experience. I wish all cars could be accompanied by documentation of such rich and deep pride of ownership.

The 500E is always a classic. This one seems to have traveled to some interesting garages in its pampered life. Originally ordered and delivered in Norway, it seems to have been imported to Japan shortly thereafter. It is now in Dubai, where it has received some significant service and refreshing in the past few years. With these updates and Carlsson wheels, it is not perfectly preserved to its hand built origins, but it is period correct.

This CRX Si would make my short list of most enjoyable cars to drive with under 100hp. Affordable, reliable and fun to drive. Unmodified, with no reserve, this very clean time capsule will find a new home this week.  

A great presentation for a no reserve auction by wob. Long documented ownership history and a very clean car. I am sure that bidding will drive this up to market prices in the last few hours.

This 356B coupe was owned for 34 years by the same owner. The comments on this one are rich with detail on early 356 details. The peanut gallery has carefully asked all the key questions and observed each detail. for anyone ever in the market for a 356, these comments cover all of the things to look for. Still more comments than bids for this beautiful car. But that’s often the case with cars like this.

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