Auction platforms have their radars tuned into a variety of metrics (yes, just like me!). However, one metric stands out from the crowd and that’s the sell-through rate. It's the metric that can determine their long-term revenue because, simply put, if sellers aren’t seeing their cars being sold on the platform, they might look for other avenues. No surprises then, that it's the stat you're most eager to see.

Here's an example of how sell-through rates can make a difference. Take Cars & Bids. These guys managed to sell three cars even after the auction ended without meeting the reserve. This maneuver bumped their sell-through rate from a solid 70% to an impressive 81%. It also added nearly $4k to their revenue - granted, a bit of negotiation might have been involved to finalize those deals, but that’s all part of the business.

Why is this sell-through rate so crucial for platforms? It's their prime marketing tool. They showcase it to emphasize their effectiveness: "Our sell-through rate is X, while others only manage this." So, remember to keep an eye on those numbers - they are the lifeblood of this market.

*for those that ask, I have analysed the sales number for all other sites, but none of them sold 10 or more cars yesterday. Hemmings came the closest with 7 sales.

Whether you're a potential seller/buyer or a certified car enthusiast (like yours truly), it's essential to grasp all the nuts and bolts of the market. That's how you paint a clear picture of each platform's performance. As I highlighted in the market analysis above, sell-through rate is a key metric. But how do we get to that? By examining the volume of cars listed on each platform.

The chart above gives you a glimpse into the sites that maintain a steady pulse of high-volume listings daily. Other platforms you might be thinking of? Well, they just don't have the same listing liquidity.

Currently there are 200+ vehicles listed daily on the major platforms, with BaT leading the pack. But hold your horses, as Cars & Bids, Collecting Cars, and Car & Classic have been revving up their listings recently. This shows they're in the game, and it's going to be intriguing to see if they can keep up this momentum month after month.

The strategy for driving growth is no easy feat and definitely not a copy-paste operation. Each platform has unique strengths they should leverage, and they need to identify growth areas within their business. Keep your eyes peeled for more on this in upcoming posts as I have a lot to say…

The month of June saw a flurry of activity on Collecting Cars, with the platform facilitating the sale of 342 vehicles through their auctions.

A deep dive into the brands that dominate the platform's sales revealed that Porsche, occupying a substantial 20.4% share of the sales, tops the list. So, for all the Porsche enthusiasts and market-watchers out there, let's delve into which specific Porsche models are changing hands and how these numbers hold up when thrown into the larger marketplace.

When it comes to sheer volume of Porsche sales, Bring A Trailer takes the lead, waving goodbye to a staggering 276 Porsches in June alone, with Collecting Cars claiming a respectable second place at 70 sales.

Now, as any true Porsche aficionado knows, the brand's range is diverse, sporting models of various degrees of exclusivity and price tags. So what breed of Porsches are making it to each platform? A good way to gauge this is by considering the average sale price. Below, you'll find an analysis of the average sale price for all Porsche transactions that took place in June on each platform.

In yesterday's edition of our newsletter, we put the spotlight on a marvelous 2015 Ferrari 458 Speciale A that was creating quite a buzz in the auction scene. The auction on Cars & Bids was a whirlwind of adrenaline-fueled last-minute bidding and spirited conversation in the comments section. Yet, in a twist of events, the climax fell flat when the final bid of $740,000 didn't meet the reserve. This might not have been a shocker for you if you've been following the recent sales trends I've shared. After all, the previous two sales stood at $850k and $776k, respectively.

Despite this, it's worth noting that the bid reached a record high for Cars & Bids, which no doubt brought the platform into the limelight. It's likely to have piqued the interest of prospective sellers who might now be considering this platform for their next high-ticket sale.