The Daily Vroom

Good morning Vroomers,

Knowing who’s steering the platforms you buy and sell on matters, and this week brings a leadership change worth paying attention to in the online auction space. Colleen Cash, President of SOMO, has left the company.

She joined about six months after launch, when SOMO was still finding its rhythm, and steered it into real momentum. Long-time readers will remember how we tracked SOMO’s evolution from a cautious start to a serious player and that transformation happened entirely under her watch.

Within her first ten months, SOMO cleared over $45 million+ in sales and set multiple world auction records, even surpassing results posted by long-established and brick-and-mortar competitors. That kind of progress doesn’t happen by luck, huge credit to Colleen for driving it.

Those watching closely will have noticed that the SOMO site just got a fresh redesign, and leadership has officially passed to Brian Finster, who was (or still is) Chief Growth Officer at RM Sotheby’s, one of SOMO’s parent companies alongside duPont Registry. It’ll be interesting to see how Brian leads the next phase.

And while it wasn’t intentional, this edition ended up packed with Ferraris - big sales, big specs, and some seriously cool stories. From a high-mile 512 TR that proves drivers still win to an 812 Competizione that might be the last word in front-engined V12s, Maranello’s been busy this week.

YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

WEEKEND SPOTLIGHT: 2023 Ferrari 812 Competizione

Every now and then a listing appears that reminds you why Ferrari still owns the room. This was one of them. A 2023 Ferrari 812 Competizione, one of just 999 built, finished in Argento Nürburgring with a full-length French Tricolore stripe inspired by the 250 GTO. It sold in the UK on Collecting Cars for £913,500 (about $1.2 million).

Only 182 miles from new. Still under factory warranty through 2027, with Ferrari maintenance locked in until 2030. Under the hood, the final front-engined V12 from Maranello’s history books, revving to 9500 rpm and sending 819 horsepower to the rear wheels. The details are obsessive: carbon fiber everywhere, Alcantara trimmed in red and blue, and a hand-painted stripe that looks straight off a concours stand.

It’s the kind of car that stops you mid-scroll. A one-owner masterpiece marking the end of an era for Ferrari, and proof that even with a cooling economy on the other side of the pond, the right million-dollar car still sells.

Sale of the Day

If you ever needed proof that mileage doesn’t kill a Ferrari, this is it. A 74,000-mile 1993 Ferrari 512 TR just sold on Bring a Trailer for $195,000, and it’s one of those listings that reminds you why the “driver’s car” crowd still matters.

This wasn’t some garage queen. The seller bought it in Belgium, took it across the Furka and Susten passes, drove it back to Maranello, and then shipped it home to the U.S. where it’s been seen at local Cars & Coffee meets ever since. That story alone gives it more character than most low-mile museum pieces.

Mechanically, it’s sorted. Full engine-out service last year, fresh clutch, gearbox rebuild, new mounts, fluids, and hydraulics, all the expensive work done. It’s even fitted with the later 512M-spec differential and transmission, which means it avoids the classic Testarossa weak spot. The result is a car that’s actually ready to be used, not pampered.

The comments section was full of respect - owners, locals, and fans all echoing the same thought: this is what Ferrari ownership should look like. A car driven hard, looked after properly, and enjoyed as Enzo intended.

Auctions To Keep An Eye On

Even a Ferrari can disappear in the scroll. This 22k-mile F430 Spider should stand out, but it’s buried in the noise of a thousand listings all fighting for attention. In a world obsessed with delivery miles and one-off specs, a well-driven, well-sorted Spider like this barely gets noticed.

That’s a shame, because this one’s different. It’s a Novitec-tuned car with real miles, real upgrades, and the kind of imperfections that tell you it’s been used for what it was built for. Finished in black over black with ADV.1 wheels, carbon bits, and the unmistakable sound of a free-breathing F136 V8, it’s a reminder of when Ferraris felt raw and mechanical.

The proceeds from this sale are going to a young girl who lost her father.

Some listings matter beyond the market. This is one of them.

No, your eyes are not broken. This is a real car someone actually commissioned and paid serious money to build. The Warley is a one off convertible limousine with two passenger compartments, two soft tops, two windshields and a wheelbase that feels closer to a zip code than a spec. It borrows the look of a prewar coachbuilt classic but sits on a stretched Mercury Grand Marquis chassis with a 460 cubic inch Ford V8. Old world fantasy on Panther platform bones.

What makes it interesting is that it is not some cheap gag build. The interior is trimmed like a vintage wooden speedboat with teak wood, Rolls Royce Connolly leather and Wilton wool carpets. The front and rear cabins are fully separated with their own climate controls and screens so you can sit in one compartment and forget the other exists. All of that excess and it only seats four people, which somehow makes it even better.

Underneath, it is relatively simple. Big block Ford, four speed automatic, aluminum radiator, electric fan, stretched frame. It shows about 500 miles, has the usual aging you would expect in the paint, tires and trim, and carries a California SPCNS VIN with a bill of sale only, so whoever buys it will need to be brave and clever with registration.

This is not a rational purchase. It is art you can drive. The kind of thing that ends every cars and coffee the moment you arrive, wins every parade, and ruins valet staff for life. Most custom cars start and end with wheels and a wrap. This started with a wild idea and kept going until it turned into a full size cartoon. And that is exactly why it belongs on an auction site.

Yesterday we featured that stunning 28k-mile Acura NSX-T six-speed, and somehow the same seller just listed another one that stopped me mid-scroll. A 19k-kilometer Ferrari 550 Maranello in Blu Le Mans Metallic over Beige Tradizione. Where is he finding these cars?

This is the kind of Ferrari that turns car people into kids again. The color alone is hypnotic, deep blue with a hint of purple under the light and it wraps around a body that marked Ferrari’s return to the front-engined V12 grand tourer. A proper gated six-speed, 5.5 liters of naturally aspirated music, and one of the best analog steering racks ever built.

Imported from Japan earlier this year and treated to more than $16k in fresh service, it’s sorted, clean, and quietly spectacular. The interior’s all soft leather and polished metal, the shifter clicks like a watch mechanism, and the presentation is flawless.

There’s something cinematic about it, that long hood, that color, that sound. The kind of Ferrari that makes you forget where you were going and just drive.

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