🚀 Ferrari Leading The Charge In Top Sales

PLUS: What will it take for online auctions to blow away live auctions

The Daily Vroom

Good morning, fellow Vroomers!

First off, thank you so much for all the emails and comments you sent in regarding yesterday's feature article on the long road to success. I truly appreciate every single one, and it warms my heart to know that so many of you could relate to the challenges and perseverance it takes to achieve your goals.

Your responses reaffirmed that the message resonated deeply with this incredible community of ours. I'm grateful we could provide some insight and inspiration for your own journeys towards success, whatever form that may take.

I always make a point to respond to every email and comment, so keep em coming!

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

The reserve sell-through rate is just for cars that are listed with a reserve. The full sell-through rate includes all auctions, reserve and no-reserve.

I only include websites that have sold 5+ cars in the chart below.

We didn’t quite have the same dollar volume as Monday, but there was a respectable $6.4m worth of cars sold yesterday.

As we look to evolve our reporting, we could really dive deep into all the nitty-gritty numbers from every single auction platform out there. But we know your time is valuable, so while we keep this newsletter nice and concise, we want to respect that. You're busy people!

That said, we've got something new for you today - a handy price range chart showing the whole pricing spectrum for vehicles that sold yesterday across the entire market. No need to get too in-the-weeds, this should just give you a solid high-level overview of where pricing stood without taking up too much of your day.

Please let us know below if you find this useful & of course any suggestions for future content.

Would you like to see this chart on a regular basis?

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YESTERDAY’S TOP 5 SALES

Catching your eye at the very top of yesterday's sales are those two stunning Ferraris - talk about automotive eye candy! Those Italian beauties couldn't be more different from each other, but both are absolutely drool-worthy.

On another note, we also had a couple of ultra-desirable GT3 RS models owners, with one of them being quite heavily modified with all sorts of tasty aftermarket goodies.

Why don't you go ahead and click on those car thumbnails to check out the full listings and details? Who knows, maybe one of those performance monsters will find its way into your garage one day!

1971 Ferrari Dino 246 GT $451,000

2018 Ferrari GTC4Lusso V12 $285,000

2007 Porsche 911 (997) GT3 RS $188,000

2001 Acura NSX-T $175,000

2016 Porsche 911 GT3 RS $172,000

The Commission Conundrum

I was chewing on the future of online vs live auctions today and what's really gonna shift the needle to syphon more high-dollar action away from those old-school live setups.

We've shown the stats right here in The Daily Vroom - online platforms have been straight up robbing market share from live auctions year over year when you look at total sales volume. But for all the ground being gained, that momentum is still moving at a relatively glacial pace overall.

I think a big factor holding back that online takeover from going full throttle boils down to the commission structures and "buyer's premium" pricing models. Hear me out for a sec...

Pretty much every platform has their own little spin on the fee setup:

BaT is 5% with a new $7,500 max cap

C&B is 4.5% topping out at $4,500

Collecting Cars varies by country but averages 6.5% with like a $9k max


PCarMarket is 5% capped at $5k

Hemmings at 5% with a $10k ceiling

SOMO is 5% with a $25k max

Hagerty at a flat 7% with no maximum (!!)

Then the new kid SBX also at 5% with no cap

You getting the picture here? Aside from Hagerty who hasn't even cracked $200k on a sale yet, and SBX being the new shooter on the scene...there's really no lucrative incentive baked into any of these pricing models to aggressively pursue ultra high-end, million-dollar type inventory.

Don't get me wrong, the fees are an absolute STEAL compared to those Old World live auction sharks eating 10-20% plus wild seller premiums too. But from a pure numbers game, most of these platforms max out their commission pretty damn quick on more affordable stuff.

I'm not saying they need to jack up costs - the reasonable pricing is likely a big draw. But there's just no extra motivation for them to invest tons of resources chasing down those ultra-premium acquisitions when it doesn't really move the needle for them financially. Why make that mega-expensive play?

Which takes me full circle back to whether they can legitimately eat more of that pricey live auction pie. Those old-school houses still predominantly control the high-zoot stuff despite their outrageous fees because they make it worth their while.

That's why it's gonna be fascinating to see how SBX fares with their ballsy pricing of 5% straight across the board, no cap. If they can start consistently landing that $1M+ inventory by leveraging those disruptive commission rates, it could be the catalyst that really forces the rest to rethink their models.

Until then, the lack of incentive to play in that premium sandlot may keep putting a governor on just how much online can take from those legacy live players still living large off the big fish. Food for thought!

When considering which online auction platform to use, how important is the buyer's premium structure in your decision making?

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Your Feedback

Yesterday we asked you “How satisfied are you with the way BaT auctions end when reserve price isn’t met.”

The majority of you (it was a lot) are somewhat satisfied, but room for minor improvements. Here’s a selection of your comments, some of which should/could be eye-opening for BaT!

They could initiate a conversation between the seller and the high bidder so that everyone wins.

As a BaT buyer who was able to complete an RNM transaction outside of the platform, I love the system. The delta between the high bid and the seller's price was basically the commission, so it worked out well for me. BaT's volume is such that they make enough profit without adding complexity to the RNM process.

That's one of the things I love about ebay - proxy bidding. I put in the maximum price I'm willing to pay, then go away. I either get it or I don't. The back and forth bidding on car auction platforms is false drama. BaT would avoid some of the after auction back door deals this way.

As you note, it would be nice to have a visual indicator (like “No Reserve” and “Alumni”) added to the listing with “Reserve Met” once that happens.

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