The Daily Vroom

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ vehicles in the chart below.

YESTERDAY’S TOP 3 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Sale of the Day

This 2012 Audi A8 L 4.2 just sold on Cars & Bids for $8,315.

And honestly, I had to double check the final number when the auction closed because that feels ridiculously cheap for what this car actually is.

This wasn’t some completely neglected disaster-spec luxury sedan either. Florida-owned since new, naturally aspirated 4.2-liter V8, Quattro, long wheelbase, massage seats, adaptive air suspension, Bose audio, rear sunshades, over $100k MSRP when new, and backed by 32 Carfax service entries.

Yes, every German luxury sedan auction eventually turns into the same discussion online. Air suspension. Timing chains. Electronics. “Nothing more expensive than a cheap German car.” Fair enough.

But at $8k what are you realistically buying instead these days?

For similar money you’re usually staring at rebuilt-title crossovers, exhausted commuter cars, or something designed purely to get from point A to point B with absolutely zero sense of occasion. Meanwhile someone here just bought Audi’s flagship sedan with a naturally aspirated V8 and one of the best interiors the company was building at the time.

What stood out to me almost as much as the final price though was the presentation.

I see this constantly on auction platforms. Lower-priced enthusiast cars get treated like lower-priced inventory. Weak photos, vague descriptions, no seller engagement, minimal effort in the comments section, then surprise when the auction struggles to gain momentum.

This seller treated an $8k Audi the same way someone would present a six-figure collector car.

Constant responses. Honest flaw disclosures. Service explanations. Follow-up videos. Even explaining why the DRLs appeared to flicker in the driving footage instead of just ignoring the question entirely.

That stuff genuinely changes how people bid because online auctions are built almost entirely around confidence. I was quite surprised it didn’t get to 5-figures.

And judging by the final comments, most people watching this one seemed to know exactly how good of a buy this was.

“Steal of a price.” Hard to disagree.

Supercar Blondie - What’s Next?

I’ve written extensively about SBX Cars over the past year and honestly thought I probably wouldn’t be writing about them again anytime soon.

But seeing what’s happened since then has become a genuinely interesting case study in how quickly things can start feeling directionless when a company pivots without clearly communicating what’s actually going on.

We all know the Supercar Blondie story by now.

Alex built one of the biggest automotive social media brands in the world, pulled in hundreds of millions of views, built a real media company around it, hired a serious team, landed major partnerships and proved that automotive content online could scale far beyond what traditional media companies ever thought possible.

Then came SBX Cars. Build an auction platform around the audience, start at the very top of the market with exclusive inventory, create a premium feel around the brand and try to build something bigger beyond media itself.

That first version clearly didn’t work the way they hoped, so the company pivoted. A new team came in, the platform started moving more toward enthusiast and more affordable cars, and for a while it honestly looked like things were starting to gain at least some momentum. But as you know they abruptly stopped their auctions with no announcement and now the whole thing just feels messy.

Not because the business struggled. That happens all the time. Good companies launch products that fail. Good people lose jobs. Businesses pivot. There’s nothing shocking about that.

What surprises me more is how unclear everything has become publicly.

Right now the SB Media website still talks about auctions under SBX Cars.

The embedded SBX YouTube videos are still on the website too, except now they literally just show “this channel was recently deleted.”

At this point, SBX is basically just an Instagram bio saying “DM us if you want to buy or sell a car.”

And maybe that’s the new direction. Maybe they’re moving toward private brokerage. Maybe there’s another relaunch coming. Maybe something bigger is happening behind the scenes.

But from the outside looking in, the messaging just feels completely disconnected right now.

Especially for a company that built such a polished media empire everywhere else.

That’s the part I don’t really understand. If something doesn’t work, own it. Say the model didn’t work the way you expected. Say you’re pivoting. Say you’re restructuring. Most people actually respect honesty in situations like this.

But trying to quietly transition into something else while old auction branding, deleted YouTube channels and outdated messaging all remain live publicly just makes the whole thing feel confused.

And to be clear, obviously none of us know the full story behind the scenes. But from the outside looking in, this increasingly feels like a case study in how quickly things can unravel when the messaging isn’t handled properly.

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