MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc..

I only include websites that have sold 5+ cars in the chart below. Which means Hemmings and many others did not sell 5 cars yesterday!

Yesterday saw one of those anticipated million-dollar contenders close in. The '21 Ford GT Carbon Series nearly hit the mark, pulling in a cool $975,000. Now, some might say that's a 'soft' price, but I beg to differ. That's the market doing its thing, and honestly, both the seller and buyer nailed it in my book.

But let's talk Hagerty for a sec. They had six no-reserve cars up for grabs, and I was all set to see them all sell. However, one of those listings has mysteriously vanished, like it's been swallowed by the earth. Why can't Hagerty just be clear, like other sites, and tag it as 'cancelled' or 'withdrawn'? It bugs me that they see hiding unsold listings as some sort of power move. It's their call, of course, on how they run their show. I'm just here to lay out the facts.

2021 Ford GT Carbon Series $975,000

2023 Porsche 911 GT3 RS Weissach $420,000

1968 Shelby Mustang GT500KR Convertible 4-Speed $265,000

1959 Chevrolet Impala Tri-Power Convertible $215,000

2016 Ferrari 488 Spide $211,000

I've been pretty vocal about Hemmings and their challenges. A while back, I dished out some thoughts about their struggles, (see below) and not long ago, here I talked about their website's revamp – a slick new look, but still dragging some old baggage.

But here's the real deal: It's not just about the website or its quirks. It's the bigger picture of how Hemmings runs the show.

Let's talk numbers, because, at the end of the day, that's the heartbeat of any business.

Check this: In September, Hemmings auctioned off 104 cars, raking in $3 million. October saw 125 cars going for $2.3 million. Last month? Just 86 cars, pulling in $1.7 million. And this month, so far, we're looking at 19 cars sold for a modest $390k. We're just a third into the month, so maybe they'll land around $1.2 million with about 60 cars sold if they keep up this pace. Their average sale price sits around $20k.

Alright, let's not drift too far into the weeds with website traffic and stuff – we're here for the love of cars, after all. But, it's worth zooming out for a sec to see how Hemmings is doing in the big leagues against the top online car platforms.

Here's the lowdown: Hemmings is pulling in serious traffic, right up there with Cars & Bids. But here's the twist – while Hemmings' numbers are on a downhill slide, Cars & Bids is on the up and up.

Bottom line? With the kind of traffic Hemmings is getting, they should be knocking it out of the park. Yet, compare them to C&B, and it's like night and day – C&B sold a whopping five times more cars than Hemmings did last month.

Feast your eyes on this: the 2023 Dodge Challenger SRT Demon 170. Originally priced at $121k, it's now on the auction block, current bid at $170k & it ends today! Looks like the dealer's hit the jackpot with this one.

Just to put things into perspective, we've seen these beasts go for $202k and $211k on PCarMarket, and BaT even had one fetching a solid $240k. So, this Demon's playing in the big leagues.

Now, the juicy details – it's powered by a monstrous 6.2L Supercharged Hemi V8, clocking in at a staggering 1,025 hp. And with only 12 miles on the odometer, this thing is as fresh as they come. The Sublime exterior? Nothing short of show-stopping.

But here's what really gets the motor running – it's completely unmodified. Finding a gem like this, untouched and pristine, is like striking gold. It's loaded with all the good stuff: Brembo brakes, active exhaust, that iconic Air-Grabber hood – the works.

And get this – it's part of Dodge's 'Last Call' series, a fitting tribute to the end of an era as the Challenger production winds down in late 2023. With specs like 0 to 60 in 1.66 seconds and blasting through a quarter mile in under 9, this Demon isn't just a car, it's an adrenaline rush on wheels.