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  • 💰 Inside Look: The Revenue Engine of Cars & Bids

💰 Inside Look: The Revenue Engine of Cars & Bids

PLUS: Proof of why your car's color can effect the sales price!

The Daily Vroom

Good morning Vroomers,

I've just settled into my new office, and for a car enthusiast like me, it's a dream come true. It's located at the Motoring Club in Los Angeles. If you're in LA, feel free to drop by!

Today, along with other insights, I've put together an in-depth analysis of Cars & Bids' revenue. I hope you find today's edition enjoyable; it took quite a bit of effort to compile, but I believe it was well worth it 😃.

Also, a quick shoutout to a Daily Vroom reader who reached out yesterday. He purchased one of the two project Porsches featured in our last edition. I'm really excited to see how his project evolves.

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc..

I only include websites that have sold 5+ cars in the chart below. Which means Hagerty, PCarMarket and many others did not sell 5 cars yesterday!

Yesterday's sales scene was notably subdued, registering one of the lowest total sales values in recent memory, barely surpassing $5.2 million. Additionally, the market experienced a limited number of major deals, with just 11 sales exceeding the six-figure threshold. As is typical with auctions, the landscape can change dramatically from one day to the next.

TOP 5 SALES OF THE DAY

By clicking on the image it will take you directly to the auction.

CARS & BIDS REVENUE

We've honed in on a pivotal 3-month summer period (1st June-31st August) for our analysis of the Cars And Bids sales data. This focus enables us to unpack the intricacies of car sales during a peak season, offering a window into buyer behavior and prevailing market trends. Central to our analysis are key metrics like total sales value, average price per car, and revenue from buyer's fees, each shedding light on different aspects of the platform's financial performance and market presence.

Notably, we've excluded any sales that occurred post-auction, as the final sale prices in these cases are unknown, and thus, their revenue impact cannot be accurately measured.

Oops wording above slightly cut off. It should say Fees 😀

Cars & Bids probably have the simplest fee structure of all platforms.

There are no seller fees.

Buyers pay 4.5% with a minimum of $225 & a maximum of $4,500.

  • Total Revenue: The total revenue generated from buyer's fees amounted to $1,886,171.09.

  • Distribution of Fees:

    • Below Minimum Fee: There were 20 sales where the buyer's fee was at the minimum of $225, indicating these were lower-priced sales.

    • Above Minimum Fee: A significant majority, 1551 sales, had buyer's fees above the minimum threshold.

The distribution of buyer's fees from the Cars And Bids summer sales is depicted in the histogram above. Here's what the analysis shows:

  • The buyer's fees are clustered primarily around the minimum ($225) and maximum ($4,500) thresholds. This is reflective of the calculation method, where fees are capped at these values.

  • A significant number of transactions resulted in the maximum buyer's fee of $4,500, showing that several high-priced vehicles were sold.

There were 53 sales where the buyer's fee reached the maximum of $4,500. Which means they were $100,000 or above.

Price Range: The histogram above shows a wide range of prices within these high-value sales. This range indicates that while all these sales hit the maximum fee cap, the actual sale prices varied significantly

Total Daily Buyers Fees by Month: This line chart illustrates how the daily buyer's fees varied over the months of June, July, and August.

Number of Daily Sales by Month: This chart tracks the daily sales numbers across these summer months. Now even though the average number of sales per day seems less in August than July, in fact there were more sales in August than July. Having 23 sale days in august vs 21 sale days in July certainly helped those figures.

  • June: The average price of vehicles sold in June was $30,603.51.

  • July: In July, the average price saw a decrease, with an average of $25,550.67.

  • August: The average price rebounded slightly in August to $30,397.30.

The slope of the line indicates the rate of revenue accumulation. Steeper sections represent periods with higher revenue generation from sales.

The chart offers a straightforward comparison of the revenue contributions of these top makes.

I have created a time series plot showing the monthly revenue of the top-performing car makes over time. This chart reveals:

  • The revenue trends for each of the top five car makes month-by-month.

  • Comparative analysis of how different makes performed in terms of revenue generation over the period.

The chart offers a straightforward comparison of the revenue contributions of these top models.

This chart shows the car age and what revenue in total from buyers fees they have brought in. So for example 0=2023 cars and that has brought in over $140,000 in buyers fees.

If you’ve been following The Daily Vroom for a while you’ll know the ‘flip’ game is wild out there, with many flips happening.

In general the newer cars are bringing in more revenue for Cars & bids. Another year 22=2001 seems to be relatively popular bringing in $60,000 in revenue.

There were in fact forty one sales of 2023 cars in June, July & August, bringing in $148,061.25 in revenue. These are the top 10 sales of those 2023 vehicles.

I have never looked into revenue generation based on vehicle color before. So, I decided to give it a try. Are there certain colors that generate more revenue? Analyzing sales data from a statistically significant period, it appears that black and white vehicles are the top earners. The question remains: is this because these colors are more prevalent, or simply more in demand? Owning a turquoise vehicle might not be the most lucrative choice. This analysis definitely provides food for thought.

How much do you think vehicle color influences a buyer's decision when purchasing a car?

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The chart is designed to provide a clear understanding of which price ranges are most lucrative in terms of revenue generation, offering insights into market preferences and high-value segments. For Cars & Bids it’s from 0-$50k which brings in the most revenue.

I'm all about the thrill of a manual transmission – there's something about shifting gears that just amps up the driving experience for me. But in the world of Cars & Bids, it seems like automatics are the cash cows, raking in a whopping two-thirds of the revenue.

The chart vividly illustrates the ups and downs in total revenue throughout the month. This isn't simply a case of one or two additional sales affecting the total, since the highest revenue from a single sale is $4,500, yet there's a significant $140,000 difference in monthly revenue. It seems to be the natural rise and fall typical of the online auction market.

No Daily Vroom analysis is truly complete without my trusty 'days of the week' chart. While revenue generation is fairly consistent across most days, Thursday stands out, bringing in over $40,000 more than the next highest day. It seems Thursday is the real moneymaker in the mix.

In conclusion the summer quarter (June, July & August) revealed an impressive total sales value of $45,529,023, with an average sale price per vehicle of $28,980.92.

Regarding revenue on what this deep dive is all about, the period saw buyer's fees amassing to $1,886,171.09. This figure, especially when viewed alongside the top revenue-generating car makes and models, such as BMW and Porsche, paints a clear picture of the most lucrative market segments.

Projecting these figures across a 12-month period, while maintaining consistent sales trends, I anticipate an annual total sales value of about $182m More notably, the annual buyer's fee revenue could reach approximately $7.5m. While theoretical, these projections offer a glimpse into the potential full-year performance, underscoring the importance of strategic planning and market analysis in understanding and capitalizing on these trends.

Who knew I could get 17 charts just out of revenue. I also had another few lined up, but I realised I had to stop somewhere!!

How did you feel about my revenue deep dive on Cars & Bids, and would you like to see similar analyses for other platforms?

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