The Daily Vroom

Good morning Vroomers,

One thing I’ve been thinking about as this year gets underway is how I can give back more to the people who actually read this every day, not through forced partnerships or paid placements, but by sharing things I genuinely use, trust, and return to again and again.

This is one of those moments.

To be completely clear from the outset, no-one has asked me to write this, hasn’t sponsored it, and hasn’t suggested it in any way. This is simply me answering a question I get asked more often than you might expect.

What do you actually read?
What shapes your thinking?
What do you trust when the market starts getting noisy?

The honest answer, and it has been for years, is Sports Car Market.

I read it religiously.

Not because it’s loud, or trendy, or chasing whatever happens to be hot that week, but because it’s consistent, grounded, and written by people who have spent decades watching how collector cars behave over full cycles, not just single auction results or short-term moves.

Sports Car Market has always focused on the bigger picture. It’s about patterns, perspective, and understanding how and why certain cars matter long after the headlines fade. That kind of institutional memory is rare, and it’s become even more valuable in a market that increasingly rewards speed over reflection.

As the year turns, I wanted to do something small but meaningful for you, the readers.

So I reached out to Keith with a simple idea.

Could we give one Daily Vroom reader a full, no-strings, one-year subscription to Sports Car Market?

He said yes.

So here’s how this works.

I’m giving away one annual SCM subscription. No catch. No sales pitch. Just serious reading for someone who genuinely wants to understand this market better. I’ll choose one winner at random from the correct answers. Good luck

YESTERDAY’S TOP 3 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Sale of the Day

This is the other side of the market that I love.

A GMC C2500 Sierra that just sold on for $13,500. The same truck sold previously in 2023 for $11K. It’s up, sure. But not in a way that breaks the equation.

The value is still obvious.

This thing has the right story. Reportedly one-family registered for 44 years. Real use. Real patina. Not messed with in ways that kill the vibe. Wood bed. Camper shell. Beige bench. And the big box checked, a replacement 454 backed by a TH400. It looks like a truck that’s done truck things and survived.

It’s not perfect and that’s the point. Windshield chip. Some corrosion. Old gas in one tank. A little seepage underneath. None of that scared bidders because none of it was hidden. And it’s had meaningful recommissioning work done over the last few years, which matters more than shiny paint on something like this.

In 2026, $13,500 doesn’t buy you much new. Here it buys character, usability, and a squarebody people will actually talk to you about at a gas station.

Even with the small step up from its last sale, the bang for buck is still there.

No Reserve Auctions To Keep An Eye On

Sometimes the provenance of a seller matters. Sometimes it doesn’t.

Here, it absolutely does. And it’s worth explaining why.

This Viper isn’t coming from a guy who lost interest or ran out of patience. It’s coming from throtl, and that context reframes the entire listing. throtl builds cars to be driven hard, tested publicly, and pushed until something reveals itself. That mindset shows up everywhere on this car.

The Hellcat Redeye crate motor isn’t about novelty. It’s about predictability at absurd power levels. The TH400 three-speed isn’t lazy. It’s intentional. Proven. Strong. Boring in the best possible way. Same story with the fueling, cooling, driveline, suspension. These aren’t influencer mods. They’re solutions.

It also explains why the car feels honest. The interior is cut because it needed to be. The wrap isn’t perfect because that wasn’t the goal. The seller isn’t dancing around legality or condition. They’re saying exactly what it is and what it isn’t. That matters more than a dyno sheet ever could.

They’ve also put real miles on it. Over 10,000 since they bought it. That’s the difference between a theoretical build and a known quantity. Things that were going to break already did. Parts that didn’t work got replaced. What you’re seeing now is the result of iteration, not optimism.

This is where seller provenance actually adds value. Not because it guarantees perfection, but because it reduces guesswork. You’re buying a car that reflects a very specific philosophy and a very clear use case.

If this were listed by an unknown private party, the questions would stack up fast. From throtl, the car makes sense, even if it isn’t for everyone.

A Bugatti Chiron Pur Sport sitting at a current bid of $3.4M is, frankly, cheap. It’s the lowest number I’ve seen on a Pur Sport in a long time, which tells me the real bidding hasn’t started yet.

The Pur Sport is the thinking person’s Chiron. Shorter gearing. Sharper response. Fixed wing. Bugatti deliberately giving up top speed to make everything else better. This is the version people actually drive.

The spec doesn’t hurt. Jaune Molsheim over Nocturne with a Beluga Black interior is pure Bugatti heritage, backed by nearly $235K in factory options. The mileage is real but sensible. Enough to show use, not abuse.

At this level, $3.4M feels like an opening bid, not a clearing price. If serious bidders step in, this will need to move meaningfully higher to reflect where Pur Sports actually trade. Still plenty of time for that.

I would love to track where this one goes after the auction…

On the opposite end of the spectrum from the Bugatti sits this MG MGB, and in its own way, it’s just as interesting.

Because this one feels like a market opportunity hiding in plain sight.

The car itself is straightforward. A 1980 MGB Limited Edition, long-term ownership since 2001, restored years ago, mechanically refreshed, offered without reserve. It’s not perfect. Repainted out of its original LE black into British Racing Green, some cosmetic flaws, a rust bubble starting to show. But it runs, it’s sorted, and it’s exactly the kind of usable classic people say they want.

What’s holding it back isn’t the car. It’s the seller.

Scroll the listing and the pattern jumps out immediately. Questions about underside photos. Requests for a driving video. Basic stuff. Silence. No engagement. No follow-up. That alone is enough to cool bidders, especially at the entry-level end of the market where confidence matters more than provenance.

Right now the bidding reflects that. Low thousands. Incremental moves. Hesitation. Not because the car is bad, but because buyers don’t like shouting into the void.

That’s where the opportunity sits. If you’re comfortable doing your own diligence and you understand what an MGB is and isn’t, this is the kind of car that can slip through at a number that doesn’t reflect its usability or recent mechanical spend. The seller clearly isn’t overly bothered about squeezing every last dollar, and the lack of engagement is quietly alienating the very people who might push it higher.

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