💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc..

I only include websites that have sold 5+ cars in the chart below. Which means Hagerty, PCarMarket, Hemmings and many others did not sell 5 cars yesterday!

I'd love to see a more expansive leaderboard, but for now, it's clear that the same top 4 players continue to dominate the current sales scene. I'm aiming for a larger and more comprehensive table, even if it means putting in some extra effort.

Yesterday was a great day for the entire market, witnessing transactions worth over $7 million, with an impressive $5 million attributed to Bring A Trailer. As we look at the auctions closing today, my hunch is that we won't quite reach the $7 million mark. Rest assured, I'll be back tomorrow to provide the latest updates on these figures.

By simply clicking on the image, you'll be seamlessly redirected to the auction page.

2017 Ford GT $865,000

1993 Ferrari 512 TR $295,000

2016 McLaren 675LT Spider $240,000

1967 Shelby Mustang GT500 Fastback 4-Speed $232,000

2014 Audi R8 V10 Coupe 6-Speed $210,000

HOW PLATFORMS CAN INCREASE SALES & TRUST AT THE SAME

I'm constantly brainstorming fresh ideas to enhance the automotive market for both buyers and sellers, as well as the auction platforms themselves (I've got a treasure trove of ideas up my sleeve).

However, today, I'd like to keep things simple and present a proposition for auction sites that I'm convinced will boost their bottom line while greatly benefiting both buyers and sellers. What's truly remarkable to me about this (idea is that it's yet to be adopted, and it can be put into action today at minimal cost.

So, what's the idea? It's Live Support. Let's address its potential drawbacks too.

Instant Assistance: Picture this—you're a buyer or seller, and you can get immediate answers to your questions. Live Support offers this advantage by swiftly and efficiently addressing inquiries. It's akin to having a knowledgeable friend right by your side during your auction journey. 🤝 Yes, auction sites do feature Q&A sections and comments, but Live Support can be exceptionally valuable for specific queries, such as obtaining a shipping quote (even if there's a shipping widget available—some users might miss that, and you can provide the quote yourself).

Building Trust: Trust is the bedrock of online transactions. When users know they can rely on Live Support, it instills confidence. Buyers feel more at ease placing bids, and sellers can list their vehicles with peace of mind. It's a win-win scenario that can will lead to increased sales. 💰

Standing Out: In today's fiercely competitive marketplace, setting yourself apart is crucial. Leveraging Live Support as a unique selling proposition distinguishes your auction platform. It communicates a commitment to user satisfaction and can be a game-changer in attracting more buyers and sellers. 🏆

Chat Bots: Even if auction platforms lack the resources for continuous live monitoring, chatbots can step in as a valuable alternative. They can handle common questions and seamlessly guide users to real live support when necessary.

This isn't a convoluted concept; it's a straightforward solution with profound potential. So, whether you're a buyer, seller, or simply an online auction enthusiast, consider the impact of Live Support. Speaking from experience, having quick answers to questions when perusing an auction can positively influence my decision—not only to bid on a car but also to list one, knowing that the platform is responsive.

Now, let's address some potential drawbacks:

Costly to Manage: Managing Live Support may seem expensive, but platforms can either have multiple personnel handling it simultaneously or build out answers to the most frequently asked questions.

Limited Availability: You don't need to provide support 24/7. You can have chat support available during regular work hours and include a comment box, like many e-commerce sites, for users to submit questions that you can answer later.

'Stupid' Questions: Some users may ask seemingly basic questions repeatedly. However, platforms can proactively provide answers to common questions, such as fees, to mitigate this.

The truth is, there's really no downside to implementing Live Support. A single well-informed response about mileage, condition, inspection, or shipping can easily lead to a sale. Isn't that worth trying out, even on a trial basis? Auction platforms could even dip their toes in the water one day a week. So, who's going to take the plunge first? Let's watch and see. 👀.

As always I’m keen to hear your feedback.

Embarking on a Nostalgic Journey: 🚗🏍️

What we have here is a unique duo—a well-preserved 1973 Datsun 620 Pickup and its adventurous companion, a 1973 Yamaha CT3 Enduro 175 motorcycle. And the best part? It's a "No Reserve" auction, so the excitement is sure to soar!

🔗 Link to auction here.

A Ride Back in Time: As I explore this listing, what strikes me is the perfect pairing of this classic Datsun pickup and the rugged Yamaha Enduro motorcycle. It's like stepping into a time capsule, heading straight back to the 1970s, a time when these vehicles ruled the roads and trails.

A Slice of California History: These gems are currently calling sunny El Cajon, their home. Being in the heart of California, a place known for its automotive culture, only adds to the allure of this auction. The spirit of cruising along the California coast in these classics is hard to resist. (trust me i know this living here!)

Unveiling the Datsun's Secrets: Underneath the Datsun's timeless orange exterior lies a hidden treasure—a 1.7-Liter L16 Inline-Four engine paired with a three-speed automatic transmission. The custom cloth upholstery, polished Appliance Wheels, and other distinctive features make this pickup a true head-turner.

Meet the Yamaha CT3 Enduro 175: But let's not forget the real star of the show—the 1973 Yamaha CT3 Enduro 175. It's not just a motorcycle; it's an invitation to adventure. With its vintage charm and legendary Yamaha reliability, it's a bike that promises thrills on both roads and off the beaten path.

Double the Joy: What makes this auction even more enticing is the fact that it's a package deal. Bidding in this "No Reserve" auction means you could be the proud owner of both of these iconic vehicles. Whether you're a collector, rider, or simply someone who appreciates classic vehicles, this pair offers something special.

1964 Aston Martin DB5: Unleash Your Inner James Bond and Channel Your Inner Sean Connery! 🕶️🍸

🔗 Link to auction here.

Ladies and gentlemen, feast your eyes on this quintessential British masterpiece—a 1964 Aston Martin DB5 that exudes pure elegance and sophistication. This isn't just a car; it's an icon, a legend, and yes, it's the very same model that graced the silver screen in the classic James Bond film, Goldfinger. Can you hear the 007 theme music playing?

Power and Performance: Beneath the bonnet lies a numbers-matching straight-six engine, a true work of art. But here's the twist: it has undergone an RS Williams 4.7-liter rebuild and upgrade. Imagine the thrill of commanding 250bhp through the rear wheels, thanks to the five-speed manual gearbox. This Aston is built for those who appreciate power and performance.

A Globe-Trotting Beauty: Originally delivered to its first owner in Kent, UK, this DB5 embarked on an adventurous journey to New Zealand in 1978. Upon its return to the UK in 2014, the Aston Martin Heritage Trust confirmed that the original engine remained intact. With just four registered owners throughout its life, this car has seen the world and carries stories from its travels.

Classic Features Galore: Compared to its predecessor, the DB4, the DB5 boasts enhancements like a larger engine capacity, synchromesh ZF five-speed gearbox, Girling disc brakes, electric windows, and twin hydraulic brake servos. Plus, it's even equipped with EZ electric power steering for a modern touch.

A Symphony of Upgrades: While this DB5 maintains its original charm, it does come with a modern twist—a Pioneer head unit with USB connectivity. It's the perfect harmony of classic and contemporary.

A Bond-Worthy Legacy: As I mentioned earlier, this DB5 shares a connection with the iconic James Bond franchise. It's the stuff of legends, an automotive superstar, and a conversation starter at every gathering. If you're lucky enough to be its next owner, you'll be driving a piece of cinematic history.

Exceptional Care: Rest assured, this beauty has been pampered over the years. Recent services by Aston Martin specialists, including Alan Smith Motors and RS Williams, prove its impeccable maintenance. From engine rebuilds to clutch assemblies, this DB5 has been treated like royalty.

And for those, like me, who have always aspired to be as effortlessly cool as Sean Connery, the original and, in my opinion, the best Bond, this DB5 provides a chance to step into the shoes of an icon. Channel your inner Connery as you take the wheel and embark on your own adventures, both shaken and stirred.

This exceptional Ford GT, once owned by racing legend Joey Hand, achieved an astounding (see why astounding below) sale price of $865,000. The gavel dropped, and the world (well the BaT world) watched in awe as this remarkable vehicle found its new home.

Link to auction sale here.

🏁 A Racing Icon on the Road: This 2017 Ford GT is not just a car; it's a racing legend reborn for the open road. With a twin-turbocharged 3.5-liter EcoBoost V6 engine that pumps out a jaw-dropping 647 horsepower, this Ford GT delivers an exhilarating driving experience that echoes its racing pedigree.

💨 Aerodynamic Marvel: With butterfly doors, a retractable active rear wing, and gloss carbon-fiber trim, this car boasts stunning aerodynamics that not only turn heads but also enhance performance. It's a true head-turner that combines form and function seamlessly.

👀 Striking Dark Energy Interior: Step inside, and you'll be greeted by the Dark Energy interior package with its black leather, exposed carbon fiber, and Sparco seats. It's a cabin that exudes both style and comfort, making every drive a pleasure.

🛑 Superb Stopping Power: Brembo carbon-ceramic brakes provide exceptional stopping power, ensuring that this high-performance machine can be tamed when necessary.

🏎️ A Racing Legacy: Once owned by Joey Hand, a racing legend who played a pivotal role in Ford's LM GTE-Pro class victory at the 2016 24 Hours of Le Mans, this Ford GT carries a remarkable racing legacy.

💰 Exceptional Value: I was watching this one live and I was sure this was NOT going to sell for $865,000, but it did, what do I know? (please don’t answer 😉) I think this Ford GT represents more than just a car; it's an investment in automotive history, a testament to racing prowess, and a thrilling ride. One very lucky new owner.

Let's dive into a quick recap of past polls, recent emails that have landed in my inbox, and some other intriguing tidbits.

A heartfelt thank you 🙏 to all who participated in our CEO of Collecting Cars question submission! Your questions have been nothing short of brilliant, and I'm eagerly anticipating the forthcoming answers.

Your Questions Matter: For those who haven't had a chance yet, fear not! If you've got a burning question, simply hit reply to this email and fire away. We're all ears and excited to hear what's on your mind.

Car Auction Platforms on the Rise: I asked you all a burning question: "Which car auction platform do you believe has the potential to challenge the top 4 contenders?" Your responses were nothing short of intriguing!

Hagerty Takes the Lead: A big shoutout to those who put their faith in Hagerty as the potential game-changer. 🙌 It seems like many of you are hoping to see them rise to the challenge and shake things up!

Rooting for MBMarket: Another noteworthy mention goes to MBMarket, a company specializing in all things Mercedes-Benz. 🌟 We're keeping our fingers crossed for their success, too.

The Top 4 Stays Strong: Interestingly, a significant number of you believe that the top 4 platforms will continue to reign supreme. 🏆 It's a perspective worth considering as we keep an eye on how the online car auction landscape evolves. The future is full of surprises!

Stay tuned for more captivating polls and discussions. Your insights are what make this community thrive! 🚗💨