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JLR Cyber Attack Cuts Range Rover Prices
PLUS: RS3 confidence. SRT-10 perfection. SVR uncertainty. Three no-reserve battles worth watching
The Daily Vroom
MARKET LEADERBOARD
💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.
I only include websites that have sold 5+ vehicles in the chart below.


YESTERDAY’S TOP 5 SALES
Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Non-sale of the Day
This Bronco did not sell. High bid hit $51k. And the most interesting part of this result is not the number. It is the gap between buyer logic and seller logic when we talk about older cars that have already had a pile of money thrown at them.
This one last sold here in late 2022 for $69,500. Since then the owner has spent about twenty thousand bringing it up to par. Brakes. Steering. Transmission and transfer case overhauled. Fuel system sorted. A long list of fixes that actually make a difference when you want to use the truck instead of just staring at it.
The seller looks at that and thinks: this should help the price. The buyer looks at that and thinks: what else is coming.
That is the tension point with vintage 4x4s. Maintenance spend is not the same as added value. A seller wants credit for every receipt. A buyer prices in every future unknown. Especially when there is rust in typical Bronco places and paintwork in a few spots. Especially when the engine was rebuilt decades ago and mileage before current ownership is unknown. They assume more work is waiting.
And the other thing everyone in the comments already said: it is not 2022 anymore. The early Bronco market has cooled just enough that clean drivers sit in this middle zone. Nice. Interesting. But not top tier collector grade.
So while $51k looked fair to the market, it still fell short of where the seller understandably wants to be after everything spent.
There is a broader takeaway here. If you buy a classic truck and then invest heavily in reliability and usability, make sure you get the enjoyment out of it. Because the money rarely comes back dollar for dollar when you choose to sell.
Buyers price the car in front of them. Sellers price the effort behind them.

No Reserve Auctions To Watch Ending Today
This RS3 is a great example of something we do not always see with modified cars on auction sites. The seller is actually there. Answering questions quickly. Explaining choices. Helping people understand what they are buying. Even offering airport pickup and a walkthrough of the mods on his lift at home.
That matters.
Because the car itself already checks the boxes. Catalunya Red. Turbo five cylinder. All the right upgrades to make it fast and fun. No reserve. The ingredients are there.
But what is building real confidence is the way the seller is handling it. Calm. Helpful. Transparent. You can feel that bidders trust him. And trust is what separates a tough sale from momentum.
There will always be questions around emissions, rubbing on liners, normal wear, and what happens with a heavily tuned car long term. The difference here is that the seller is making those questions easy instead of scary.
This is the lesson. Modified cars do not just need parts. They need a seller who gives buyers a reason to believe.
Watching this one with interest.
This Ram SRT10 is not just clean. It is basically new. 1,600 miles. A Viper-sourced V10. Six-speed manual. And because it was never sold to a private owner, it is still sitting on its Manufacturer’s Certificate of Origin. That is collector catnip.
This is one of those trucks where you pause before touching the steering wheel because it feels like opening a time capsule. The plastics, the stitching, the Hurst shifter, everything still has that early-2000s “brand new” surface energy car people recognize immediately.
There is also an interesting tension here. Low-mile collectibles like this are priceless to look at but risky to enjoy. Drive it and you add miles. Don’t drive it and the tires age, the fluids age, and the ownership experience becomes more like curating than using. That is the trade you knowingly sign up for.
But as rare as regular-cab, rear-drive, manual muscle trucks now are, this one is a statement. A moment in time where Dodge put the biggest engine they had into the smallest truck they made. And someone kept it perfect
Estoril Blue. Supercharged 5.0 V8. 22s. Big brakes. Heated and cooled seats. This is exactly what an SVR is supposed to be. Loud about everything.
The bid right now sits in the high twenties and that feels soft for a car like this. And there is a reason. I knew the JLR cyber attack happened a while back. I just did not realize it was still an issue. And I definitely did not appreciate what that might mean when you are trying to sell a used Range Rover with main dealer history.
Confidence is everything. Buyers want clean records they can verify with a click. If the system that proves you serviced your car has been wiped or locked up, suddenly the price gets a haircut. Even if the car is fine. Even if you have actually done the work.
Which brings us to the value here.
This is still a big spec supercharged V8 family missile that looks expensive everywhere it goes. Proper stance. Proper sound. Proper theatre. The seller even removed the reserve which he said was 38k. He paid a lot more for it and knows he is taking a hit.
So what do we have. A great spec. Strong miles. A motivated seller. And a pricing window that has shifted because of something completely outside the car and seller control.
Someone is going to get a lot of Range Rover for their money here.
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