The Daily Vroom
Posts
👀Why This Lamborghini Huracan STO Didn't Sell

👀Why This Lamborghini Huracan STO Didn't Sell

PLUS: Rare(ish) & Limited Edition Auctions Ending Shortly

Sam Gold
December 28, 2023

The Daily Vroom

Morning, Vroomers! 👋

You know, running a newsletter gives you a unique insight into who's at work and who's not. How? Just count the 'out of the office, back January 2nd' auto-replies! And believe me, they are piling up — looks like a whole bunch of people are on vacation!

But for the dedicated few like me still holding the fort, or for those of you catching up from a sunny beach or snowy ski slope, here we are. Welcome back to a compact yet info-packed edition of The Daily Vroom. Let's dive in!

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc..

I only include websites that have sold 5+ cars in the chart below. Which means PCarMarket, Hemmings and many others did not sell 5 cars yesterday!

As I promised in yesterday's update, the market leaderboard is back in action. Taking a quick look, it might seem a bit sparse, not exactly brimming with sales. It's easy to jump to the conclusion that overall sales must be down. But hey, we're The Daily Vroom readers here — we don't jump to conclusions, we dig into the real data. And what does that data show? A solid near $6.5 million in vehicle sales. That's not too shabby, especially given that quite a few sites aren’t selling cars till after the New Year.

YESTERDAY’S TOP 5 SALES

Alright, let's dive into yesterday's top sales. Just click on the image, and boom, you're right at the listing.

2022 Ferrari SF90 Stradale Assetto Fiorano $670,000

2022 Porsche 911 Turbo S Coupe $268,000

2019 Porsche 911 GT3 Touring 6-Speed $242,000

1968 Shelby Mustang EXP500 Css Continuation $220,000

2018 McLaren 720S Performance Coupe Launch Edition $202,000

MARKET REALITIES

Yesterday's auction revealed yet again that a 2023 Lamborghini Huracan STO, despite its roaring 631-hp 5.2L V10 engine and mere 200 miles on the odometer, didn't sell for a high bid of $336,000. This scenario isn't new but part of a continuing trend over the last six months across various auction platforms.

Here's the reality for sellers: while this Huracan STO is a marvel of engineering and luxury, with features like carbon fiber seats and a reputation that turns heads, the market is sending a clear signal. Final bids for this model have been consistently close to or just over the MSRP, yet sellers are holding out for more, perhaps expecting a windfall that the current market is not willing to provide.

This brings us to a crucial point about the role of auction platforms. They're not just venues for transactions; they're mediators between expectation and reality. On one hand, these platforms need to sell their services, promoting their ability to fetch top dollar for these high-end vehicles. On the other, there's a responsibility to educate sellers about current market trends and realistic prices. It's a delicate balance to maintain — ensuring customer satisfaction and trust while also providing a clear-eyed view of the market's actual state.

The persistence of sellers in seeking premiums beyond MSRP, particularly for the Huracan STO, suggests a disconnect. Platforms have the tough job of bridging this gap. They must provide sellers with hard data and insights, helping them understand that even a car as desirable as the Huracan STO has its price limits in the current market.

In essence, the recent auction, and others like it, underscore the need for a partnership approach. Platforms and sellers must work together, using a blend of ambition and market savvy, to find that sweet spot — the right price that attracts buyers while still delivering good value for sellers. For the Huracan STO, and indeed for any luxury vehicle in this volatile market, it's about being informed, realistic, and ready to adapt to the ever-changing tides of supply and demand.

Are Online Auction Platforms Adequately Educating Sellers on Realistic Market Expectations for High-End Vehicles?

Rare(ish) & Limited Edition Auctions

Every day, the car auction scene is flooded with countless vehicles, but how do you pinpoint the real gems, the rare breeds, or those elusive limited editions? Simple: turn to The Daily Vroom 😀

I navigated through the bustling world of car auctions for those standout rides that make you pause and take a second look. Here's a glimpse of a few exceptional finds I've spotted on my latest jaunt.