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New BaT Fee Structure: Insights and Implications
PLUS: Will Porsche's New Sales Policy Catch On?
The Daily Vroom
Good morning Vroomers,
A big welcome to our new members who joined us over the weekend.
Let's dive straight into today's edition, featuring some 'breaking news' you won't want to miss.
Bring a Trailer Fee Increase
Just last week, we chatted about the potential tweaks to BaT's fee structure, a topic that, as expected, stirred a mixed bag of reactions. It's a universal truth: changes to the wallet don't sail through without a ripple or two. Now, the curtain has been lifted on BaT's latest move, introducing an increase in the buyer’s fee cap from $5,000 to $7,500. (starting today) This adjustment, while not monumental, is a clear signal of evolution and recalibration, especially in the context of a company that hasn't fiddled with its fee structure since its inception.
BaT isn't just another auction platform; it's a community-driven powerhouse boasting 1.2 million registered bidders, each adding their unique hue to the vibrant tapestry that BaT has become. This fee cap adjustment, while significant, is a calculated stride, not a reckless leap. It's a move that shows a nuanced understanding of the market and BaT's own ecosystem, especially when considering the platform's journey under the wing of Hearst since their acquisition a few years back.
The past few years, particularly the COVID era, have been a rollercoaster of growth and adaptation. Last year’s performance, though stellar with over $1 billion in sales, might not have matched the sky-high expectations set in a world still finding its post-pandemic footing. It's within this context that BaT's decision to revisit its fee structure feels not just timely but almost prescient.
And when I say revisit, it's not a sudden pivot but a culmination of 18 months of meticulous strategy and observation, a period during which we've seen BaT introduce enhancements like the robust BaT app, host free events across the country, and coming soon a revamp to their website. These aren't just updates; they're significant investments in the platform's future, meticulously crafted to enrich the BaT experience without diluting its essence.
Amidst these adjustments, the question looms large: Will this fee cap increase prompt buyers to explore other platforms like Cars & Bids, or will it set a precedent, nudging competitors to reevaluate and potentially increase their own fees? The digital auction space is a kaleidoscope of strategies, with each platform vying for its unique spot under the sun. BaT's decision could indeed be a bellwether, hinting at broader industry shifts as online auction platforms mature and seek their equilibrium in a post-pandemic world. While some buyers might weigh their options, BaT's ingrained sense of community, coupled with its robust offerings, might just be the adhesive that keeps the fabric of this community tightly woven, even as the winds of change blow.
The change in the fee cap is a nod to the need for sustainable growth, a balance between nurturing the community and meeting the pragmatic demands of running a booming business. As Hearst likely eyes the trajectory of its investment, this adjustment might just be the gear shift needed to align BaT's operational engine with the broader contours of an ever-evolving market.
So, as we speculated last week, changes to the fee structure were on the horizon. And while this might be the change we're seeing today, the path ahead might hold further recalibrations. BaT's journey is far from static; it's a dynamic narrative, punctuated by innovation, community engagement, and a deep-rooted passion for the world of cars. As long as BaT continues to steer with authenticity, transparency, and a listening ear to its community, I'm buckled in and ready for the journey ahead.
What's your view on BaT's increased buyer's fee cap to $7,500? |
WEEKEND TOP 5 SALES
I've got to circle back to something I've been hammering on about: weekend auctions. Look, when auction houses that list cars on weekends are raking in over $5 million in sales, it's a clear sign. There's a massive opportunity here for those platforms that haven't quite hit their stride yet. And let's be real, there are quite a few of them.
The way I see it, there's not a lot setting these platforms apart right now, even though the potential to really stand out is huge. So, here's a thought – why not roll the dice on a test weekend or two? You never know, the results might just be the game-changer they're looking for. Let's mix things up and see where it takes us!
Alright, let's dive into the weekend’s top sales. We have two beautiful 1971 Mercedes-Benz, both by the same seller aleccartio who is an exemplary seller.
Just click on the image, and boom, you're right at the listing.
Beyond The Mainstream
In today's feature, we're steering away from the spotlight-stealers like the Ford GT or the GT3 RS to shed light on the more unconventional treasures of the auction scene. These platforms are not just marketplaces; they're galleries showcasing rare and unique models you won't find in the average showroom. It's here that the true diversity of the automotive landscape shines, offering something intriguing for everyone. So, let's delve into these exceptional listings and appreciate the vehicles that keep the auction world fresh and exciting, even if they might not be everyone's first pick.
Here's a standout in our showcase of unique and rare vehicles – the 1964 AEC Routemaster Double-Decker Party Bus, with the current bid standing strong at $32,000 and just 1 day left on the auction clock. This isn't just any vehicle; it's a piece of history, brilliantly transformed into a mobile party destination by Apex Specialty Vehicles in 2019.
Envision whipping up delicious pizzas in the fully-equipped kitchen on the lower level, then heading upstairs to the diner-style seating area. This bus isn't merely a mode of transport; it's a mobile celebration, complete with custom vinyl wrap, exterior LCD TVs, an immersive sound system, and mood-setting LED lighting.
And the chatter it's generating is just as lively as the bus itself. Folks are already dreaming up the most epic tailgate parties, visualizing this Routemaster as the center of attention at any event. Yet, alongside the excitement, there's curious speculation – how does one even ship this mammoth party machine? It's an intriguing question, adding to the bus's allure and mystique. I definitely would like to see a follow up on this one!
This is exactly where auction websites shine, offering the perfect platform for vehicles like this Routemaster to gain maximum exposure and connect with the right buyer. It's about matching unique treasures with those who truly appreciate their value and potential.
Let's cut to the chase. The 2023 Acura TLX Type S PMC Edition isn't just any car; it's a hand-built marvel, one of just 300. Nestled under its hood is a potent 355-hp Turbo V6 engine, matched with an intuitive AWD system for a drive that's as dynamic as it is smooth.
This particular model, donned in an eye-catching Curva Red, is not just about looks. It's about performance, too, with features like 20-inch PMC lightweight wheels and Brembo front brake calipers setting it apart. The interior, a sophisticated blend of Ultrasuede and leather, promises comfort that matches the car's high-octane performance.
But here's the kicker: this isn't just any TLX. It's a rare PMC Edition, hand-assembled with precision and care. It's not just a car; it's a statement – one that says, 'I value rarity and craftsmanship.' With only 13,200 miles clocked, it's practically beckoning for more road adventures.
In a nutshell, the 2023 Acura TLX Type S PMC Edition isn't just about getting from A to B. It's about the journey, the style, and the statement you make along the way.
The 2003 Mercedes-Benz Unimog U500 is not just another listing; it's a modern iteration of a classic, commanding a current bid (Sunday evening) of $45,000 with 3 days to go.
This Unimog U500 is a powerhouse, equipped with a 6.4L Turbodiesel Inline-Six engine, an eight-speed pre-selector manual transmission, and features like a triple-range transfer case and triple locking differentials. It's not just built to tackle any terrain; it's designed to conquer it.
The vehicle's commanding presence is matched by its practicality and comfort inside, with ISRI Isrinhausen Air-Suspension Seats, air conditioning, and a JVC CD Stereo. Despite having clocked 69k miles, it's in impressive shape and ready for more action.
What's particularly noteworthy is the rarity of newer Unimogs in the auction market, with most sales typically featuring models from the 70s and 80s. This 2003 model is a fresher face among its vintage counterparts. To give you context, a Unimog with only 17,000 miles was sold in May for $96,500. This one, with its 69,000 miles, brings its own unique story and pedigree to the table.
Is Flipping Here To Stay?
Online auction platforms have become the new battleground for acquiring some of the most sought-after cars on the market. From the 2023 Dodge Challenger SRT Demon 170 to the rugged 2023 Porsche 911 Dakar, and from the futuristic 2024 GMC Hummer EV SUV Edition 1 to the performance-focused 2024 Honda Civic Type R, these platforms are facilitating a dynamic form of basic capitalism.
What sets these online auctions apart is the sheer exclusivity they offer. They've become a haven for car enthusiasts and collectors seeking models that are otherwise nearly impossible to find through conventional channels. And yes, the buyers are willing to pay a premium, often shelling out an additional $100k or more to get their hands on these high-end machines. It's a win-win for both the auction platforms, which revel in featuring these exclusive vehicles, and the buyers, who get a shot at owning something truly special.
However, this new dynamic isn't sitting well with everyone, particularly some of the manufacturers. Porsche, for instance, has expressed significant discontent with the sky-high flipping prices observed online. In a bold move to counteract this trend, Porsche has introduced a new policy for their latest marvel, the 911 S/T. They're mandating that all potential buyers must first lease the car for 12 months. The details are still murky – there's no clear information on the lease costs or whether the lease payments will contribute towards the eventual purchase of the car.
This unprecedented step by Porsche raises several questions. Is this the beginning of a new era in car ownership and sales? Will other manufacturers follow suit in an attempt to regain control over the distribution and resale of their vehicles? And more importantly, how will this affect the dynamic interplay between manufacturers, auction platforms, and buyers?
What's your take on Porsche's new policy of mandatory 12-month leasing for the 911 S/T to counteract flipping? |
Daily Auction Spotlight
Your voices have been heard! Many of you have expressed a keen interest in a daily snapshot of the most enticing auctions. Well, I'm excited to announce that today we're rolling out a trial of a brand-new section in our newsletter: the Daily Auction Spotlight.
In this section, we'll bring you a handpicked selection of cars from not one, not two, but five different auction websites, catering to a variety of tastes and price points. Whether you're in the market for a rare gem, a modern marvel, or just love to keep a pulse on the market, we've got you covered.
2011 BMW M3 Coupe: Gorgeous low miles E92
2021 Audi R8 V10: Refined, Swift, 562bhp, Pristine Conditio
2010 Porsche 911 GT3 RS: Rare, Track-Ready, 450hp
1994 Lancia Delta Integrale: Rally Icon, Mint Condition, 205bh
1996 Lamborghini Diablo SE30: Rare, Visceral, 525hp, Collector's Gem
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