The Daily Vroom

Good morning, Vroomers!

Yesterday, we said that GT40 needed to hit seven figures to sell. It did—just barely—closing at $1M. But as we expected, that wasn’t enough. With two previous auctions both ending RNM, the last one at $1.3M, this one needed to do better.

You could argue the market has spoken—three auctions, three lower results. Or you could just as easily say the right buyer hasn’t seen it yet, which isn’t uncommon for a car this rare. Either way, I believe the seller made the right call holding firm at $1M. In this business, patience pays—if you can afford it.

I’d bet we’ll see this one again, likely at a live auction. Maybe fourth time’s the charm.

For those going to Amelia, have a great time.

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ vehicles in the chart below.

YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Sale of the Day

The 991.2 Porsche 911 Carrera S continues to prove that the right spec, the right condition, and the right options will always find a buyer—seasonality be damned. This Chalk-over-Black example just changed hands for $94,000, reinforcing that the 991.2 market is rock solid.

This isn’t a one-off result. The 991.2 Carrera S sits in a unique sweet spot—it’s new enough to offer modern tech and turbocharged performance, yet still retains that classic 911 feel before the jump to the larger, more refined 992. For buyers who want a visceral, driver-focused 911 without paying 992 money, the 991.2 Carrera S is becoming the go-to choice.

This particular car ticked all the right boxes—Sport Package, Premium Plus, a clean history, and California ownership. That’s the kind of setup that will always draw top dollar.

Winter months typically soften the market, but when it comes to Porsches in the right spec, buyers don’t wait. $94K for a used 911 is no joke, but when the car is this dialed-in, it makes sense.

PCarMarket: The Underappreciated Player in Online Auctions

We don’t mention PCarMarket nearly as much as we should, and that’s a miss. They’ve been consistently selling 911s for a while now, running a tighter, more disciplined operation than some of the other auction platforms. They aren’t flashy, but they’re efficient.

Would they like to be bought out? Almost certainly. But so far, no serious buyers have stepped up.

The Numbers (With Some Caveats)

• These stats only cover auction sales, but they also move cars through DealTank (essentially a classified listing for unsold auction cars) and sell a fair bit of memorabilia.

• Listing fees ($99 per vehicle) aren’t included in the revenue figures.

• They ran a sale on buyer’s fees for a limited time, which isn’t reflected in the stats.

Revenue & Market Position

Even with those caveats, their projected annual revenue sits between $1.5M and $2M—not bad for a lean operation competing against companies that have had, and in some cases still have, private money backing them.

To do what they’ve done without big money behind them is admirable.

Would a Cars & Bids acquisition make sense?
For the right price, absolutely. C&B skews lower on pricing, and PCarMarket’s dominance in the modern, higher-end segment would give them a stronger foothold there.

Bottom line, PCarMarket is punching above its weight. They’re not stealing headlines, but they’re quietly making money while the big players battle it out.