The Daily Vroom

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ vehicles in the chart below.

YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Hemmings: The Sleeping Giant of Online Platforms?

Here at The Daily Vroom, we highlight the platforms moving the most metal—or showcasing the wildest, most drool-worthy rides. Our market leaderboard is a predictable dance: the same 4-6 heavyweights—Bring a Trailer, Cars & Bids etc.. consistently sling five or more cars a day. Competition breeds excellence, right? More platforms selling more cars benefits everyone—buyers, sellers, and us gearheads watching from the sidelines and that’s what I’m always cheering and hoping for.

But there’s one name that keeps nagging at me, a platform with all the potential to crash that leaderboard party but rarely (if ever—I can’t recall the last time) does: Hemmings. The OG of the collector car world. The outfit that could’ve been leading this pack decades ago. I’ve spilled plenty of ink on them before here —and honestly, not much has shifted. They’re still an also-ran in the online car sales arena, despite a legacy that should have everyone else eating their dust. So what’s the deal? And could now—finally—be their moment to shine?

A Pivot Point on the Horizon

As of next month, Hemmings is pulling the plug on two of their three print magazines: Hemmings Classic Car and Hemmings Muscle Machines. Rising production costs, a shift to digital, and changing reader habits are the culprits. (IMO if there’s one magazine to read it has to be Sports Car Market).

That leaves Hemmings Motor News as their lone flag-bearer in the publishing game. For a company that’s been the collector car community’s print Bible since 1954, this is a big deal. But here’s where the opportunity might be for them - it might just free up some bandwidth. Could this be the chance for Hemmings to pivot harder into the online sales game and flex their muscle where it counts?

They’ve got the raw materials. Traffic-wise, Hemmings pulls in close to 3 million visitors a month—not BaT’s league-leading 10 million, but still a hefty number. Cars & Bids, for reference, has climbed to nearly 5 million, (some good news for them). Hemmings has the eyeballs; they’ve got the brand recognition that’s been around longer than most of us have been alive. So why aren’t they translating that into more sales?

The Untapped Potential

With Hemmings I’ve never seen them lean into anything different. No themed drops, no spotlighted collections that nearly all the other leading platforms have done, no aggressive push to flood their site with fresh inventory. It’s like they’re sitting on a goldmine of brand equity and just… polishing the pickaxe instead of digging.

Business development feels like the missing piece. Imagine a dedicated Hemmings crew pounding the pavement—virtual or otherwise—to lock down consignments. Picture them targeting younger sellers on X or Instagram, pitching the Hemmings name as the place to move your classic Mustang or quirky ‘80s import. They’ve got the traffic; they just need the listings to match. Instead, their site feels like a sprawling garage sale—tons of stuff, some of it cool, but no clear game plan. And don’t get me started on the real estate listings. Cars and cottages? I’m not sure who’s asking for that combo, but it’s not screaming “car enthusiast priority” to me.

A Brand Ready for a Reboot

Hemmings could be so much more. They’ve got the history, the trust, the foundation to be a juggernaut—not just a nostalgia act. With the publishing side slimming down, now’s the time to really concentrate on their online offering. Hire a squad obsessed with listings. Curate some killer collections—think “Muscle Car Monday” or “Vintage Imports Under $20K.” Market the hell out of it to a new, younger crowd who might not flip through Motor News but would bid on a clean Fox-body Mustang from their phone.

The collector car space is booming, and Hemmings has the name to lead it. They just need to act like it. I’d love to see them hit our leaderboard—not as a fluke, but as a regular. The more platforms slinging cars, the better for all of us. Hemmings, your move.

Auction of the Day

Some cars are legends. Others are ghosts. And then there's this—the only Citroën BX 4TC finished in black from the factory. A one-off built from leftover parts at the Heuliez factory and gifted to the director upon his retirement, this isn’t just another Group B homologation special. It’s the ultimate BX 4TC, the last of its kind, a car that technically shouldn’t exist.

With only 86 cars ever completed (of the required 200), the BX 4TC was Citroën’s late, and frankly, ill-fated, attempt at taking on the quattro-dominated Group B rally scene. It shared almost nothing with the everyday BX, featuring a turbocharged 2.1L inline-four, a modified SM transmission, and hydropneumatic suspension that made it drive like a rally spaceship. It was a curious mix of Citroën’s comfort-obsessed engineering and the sheer brutality of 1980s turbo lag.

But Citroën didn’t just fail at Group B—it tried to erase it. After pulling out of the championship, the brand went on a mission to buy back and destroy as many 4TCs as possible, making this already rare car even scarcer. Yet this black example survived. First road-registered in 2019, it shows just 1,517km on the odometer—barely broken in after nearly 40 years.

This car isn’t just about rarity; it’s an anomaly. A one-off factory color, the last of its breed, built outside of the production run—it’s the kind of thing you won’t find again. Whether you're a rally collector, a Citroën fanatic, or someone who just appreciates automotive oddities, this is the type of car that makes people stop and ask questions. The real question is, do you want to be the one answering them?