Reserve Not Met!

PLUS: Sales continue to grow, but higher priced sales nosedive!

The Daily Vroom

Good morning, Vroomers,

There are some longish deep dives on the way. With that in mind I wanted to keep today’s edition short, sharp and right to the point. Enjoy and see you tomorrow.

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ cars in the chart below. Which means Hagerty and many others did not sell 5 vehicles yesterday!

Right after I highlighted the surge in sales numbers, yesterday's total sales plummeted to $4.9 million. Despite this, we recorded over 150 transactions, indicating that the dip was due to a lower average sale price, which stood at $32k across all platforms. Specifically, Bring a Trailer saw an average sale price of $35k, while Cars & Bids averaged at $27k. 

YESTERDAY’S TOP 5 SALES

It was a blue and black day in terms of the top sellers!

To view the sales, just click on the image.

2022 Porsche 911 Turbo S Coupe $256,000

2018 Porsche 911 GT3 Touring 6-Speed $227,500

2023 PORSCHE 718 SPYDER $154,000

2004 Porsche 911 GT3 $125,996

2006 Ferrari F430 Spider F1 $116,000

Reserve Not Met

In the quirky world of BaT, there's a running gag that the most frequent 'winner' is none other than 'Reserve Not Met'. Here at The Daily Vroom we mostly spotlight the cars that do find new homes, yet we seldom pause to ponder the fate of the multitude of vehicles that don't manage to seal the deal daily, as you can see above.

It's true, a marketplace where every single car sells might sound monotonous. However, it does spark curiosity about the destiny of those cars that remain unsold. Some sellers might merely be dipping their toes in the water, setting their sights on fetching a 'dream' price if the platform and the stars align. Meanwhile, others might simply redirect their efforts to alternative venues, as it's not uncommon to spot the same vehicle making rounds across multiple auction sites. This strategy seems logical, considering certain platforms better cater to specific types of vehicles.

Lately, there's been an uptick in relistings, more so than in the past. This trend could suggest that either platforms are in dire need of inventory or that sellers are adopting more reasonable expectations regarding their pricing on the second go-around.

Equally noteworthy is the vast number of cars that never even make it to the auction stage. These vehicles are weeded out for a variety of reasons, leaving a trail of baffled and sometimes frustrated owners in their wake. The internet is awash with tales from disgruntled sellers unable to grasp why their cherished vehicles were turned away. Through my conversations with numerous sellers and diving into these stories, it's apparent that the reasons for rejection can range from glaringly obvious to frustratingly opaque. While it might be disheartening for a seller to have their vehicle turned down, with no explanation provided, I actually champion the selectiveness of these platforms. It maintains the quality of the marketplace, even if it means that some owners have to face the hard truth that not every car is suited for every platform. While it would be considerate for platforms to offer a rationale for rejections, it's understandable, especially for the larger ones, which likely have their hands full sifting through countless submissions, many of which might not rise above the caliber of a typical Craigslist offering.

Let’s keep it real, the dynamic world of online car auctions is filled with both triumphs and letdowns. It's a reminder that, in the end, these platforms are about more than just transactions; they're about curating a certain standard of vehicle and experience for both buyers and sellers, well at least the good ones are!

What do you think is the primary reason cars don't sell at online auctions?

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Quick Catchup

Two cars we featured in yesterday’s edition to keep an eye on were the Ford GT Mk II and the 2005 Acura NSX.

Neither the Ford nor the NSX met their reserve prices during the auction. The Ford's bidding stopped at $1 million, while the NSX capped at $144,500. Intriguingly, an update revealed a few hours post-auction that the NSX was indeed sold. The final sale price remains undisclosed, hinting at a behind-the-scenes negotiation initiated by the seller's direct outreach to the highest bidder, culminating in a sale through Cars & Bids, which in turn earned them a commission. On a similar note, the Ford's seller expressed intentions to contact the highest bidder, potentially leading to a private sale. However, BaT currently lacks the infrastructure to facilitate or profit from such post-auction deals, missing out on potential commissions. I imagine this won’t last too long and changes are afoot.

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