💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc.. All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ cars in the chart below. Which means Hagerty, Hemmings and many others did not sell 5 vehicles yesterday!

Yesterday marked a somewhat subdued Monday, with total sales reaching $4.8m across various platforms. A noteworthy observation since the year's onset is the significantly higher sell-through rate compared to last January, despite a decrease in the number of listings. This trend could be attributed to a post-New Year momentum. However, BaT, typically a frontrunner in listings, has seen a notable dip in its numbers. The underlying cause remains unclear - is it a strategic shift towards more selective listings, a decrease in the availability of cars, or perhaps another factor altogether? Conversely, Hagerty's listing numbers have plummeted. Unless they step it up, 2024 could be the year they say bye-bye to online auctions.

Just click on the image, and boom, you're right at the listing.

In yesterday's newsletter, we delved into the topic of flipping high-demand luxury vehicles and how brands like Porsche are countering it by mandating a one-year lease for new buyers of the 911 S/T. Rolls-Royce, however, approaches this challenge distinctly. CEO Torsten Müller-Ötvös, ahead of the launch of the Rolls-Royce Spectre, emphasized a stringent vetting process for potential owners, stating, "We are really sanitizing the need to prove who you are, what you want to do with the car - you need to qualify for a car, and then you might get a slot for an order." He further warned that any buyer reselling the car would face severe consequences, being permanently blacklisted from future purchases. But the question lingers, is this just tough talk, or will Rolls-Royce strictly enforce these measures?

The allure of a Rolls-Royce is undeniable, and the notion of an electric version certainly stirs curiosity. The model in question, the 2024 Rolls-Royce Spectre Launch Package, is creating quite a stir on Bring a Trailer, not just for its prestigious brand and state-of-the-art features, but also for the seller's audacious move to tack on an additional $1,995 as a document fee. This first-time seller on BaT is drawing criticism for this surprising surcharge.

While Rolls-Royce has set a precedent for dealing with flippers, the scenario on secondary platforms like BaT opens a different chapter. The seller's decision to list the Spectre might not directly flout Rolls-Royce's regulations, but it certainly tests the boundaries of the brand's control over its sales post-initial purchase. The added document fee has sparked a wave of discussions, raising eyebrows among bidders. In the echelons of luxury car purchases, an extra $1,995 might not deter an affluent buyer, yet it's the principle and lack of communication that's causing unrest. Silence, in this case, is not golden but a catalyst for speculation and unease.

Engagement and clarity could & should be the seller's best approach. Taking the stage in the comments section, addressing the concerns head-on, explaining the additional charge, or even admitting unfamiliarity with the online selling norms could turn the tide. The comment section is not just a Q&A space; it's where trust is built and deals are sealed. It's a reminder that in the digital age, transparency isn't just expected, it's demanded.

Enough of the drama, let's delve into what truly sets this Rolls-Royce apart. The 2024 Rolls-Royce Spectre Launch Package isn't just a vehicle; it's a statement of luxury, innovation, and exclusivity. As Rolls-Royce's foray into the electric vehicle market, the Spectre (great name by the way) redefines the boundaries of opulence and performance, harmoniously blending the brand's heritage with cutting-edge technology. From its sleek Tempest Grey exterior to the meticulously crafted Scivaro Grey and Charles Blue leather interior, every detail of the Spectre is a testament to Rolls-Royce's commitment to excellence and a nod to the (potential) future of luxury motoring.

Let's hope that the seller, who's been quiet for 4 days, takes note and decides to engage in the comments soon. Fingers crossed!

2023 Aston Martin DBS: Twin-Turbo V12, Carbon-Ceramic, Fully Loaded

1972 GMC Jimmy 4×4: Modified, LSX V8, Off-Road Ready

1948 Ford 8N Tractor: Iconic, Collector-Grade, Vintage Workhorse

1971 Mercedes-Benz 600 Pullman: Rare Luxury, Meticulously Restored

1991 Mercedes-Benz 300GE: Rugged Elegance, Anthracite Grey, Off-Road Ready

In yesterday's edition, we posed the question:

"How do you perceive BaT's decision to raise the buyer's fee cap to $7,500?"

A significant 76% of you responded, recognizing it as 'An essential move for the expansion and improvement of the platform's services, with a clear understanding of the business justification behind it.'

We appreciate your insights! Unfortunately, due to the overwhelming number of responses, we couldn't showcase every comment, but please know I love reading all your comments and they are all highly valued!

For those interested in understanding the real impact of these figures on the bottom line, stay tuned—I'll be sharing those details shortly.

In yesterday's other poll, we asked “What are your thoughts on Porsche's latest approach to combat flipping by introducing a compulsory 12-month lease for the 911 S/T.”

The responses were quite divided, with a narrow majority of 57% endorsing the strategy as a 'Smart Move – a tactical method to regulate the market and uphold brand prestige'.

We've received a variety of comments on this topic. Here are a few of your insights.