The Daily Vroom

YESTERDAY’S TOP 5 SALES

Clean sweep for Bring a Trailer taking all the top 5 spots.

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Buy of the Day

Try finding another.

One of just 772 AMG wagons built for Japan—never sold new in the U.S.—and now officially titled and road-ready in Washington. This one hammered at $24K with no reserve.

It’s peak sleeper spec: 302-hp V8, AMG monoblocks, Exclusive leather, and classic 90s restraint. Quiet on the outside, rowdy when provoked.

Yes, it was repainted. Yes, it has miles. But what you’re getting is a rare blend of AMG muscle, old-school Benz quality, and wagon practicality—all wrapped in a body few will recognize and even fewer will ever own.

This is the kind of car you don’t search for. You just hope you catch it when it appears.

SBX Cars Pivoting?

When SB Media launched SBX Cars just over a year ago, the goal was clear: turn one of the world’s biggest automotive entertainment audiences into a commercial machine. With over 120 million followers behind them, it was positioned as a new kind of global auction platform—flashy, fast-moving, and aimed squarely at the top end of the market.

But over a year in, the results tell a different story.

SBX currently shows 43 vehicle sales. The last two, both under $100K. While the average sale is around $357K, the median sits closer to $162K—a strong signal that the platform’s momentum is in the $50K–$250K range, not the seven-figure halo cars that defined its launch.

That puts SBX in a tough middle ground. It’s not moving volume like Bring a Trailer, which sells hundreds of cars a week across a wide spectrum. And it’s not as targeted as SOMO, which operates with far fewer listings but has carved out a clear identity around high-quality, higher-dollar cars in the $100K–$500K space.

From the outside, this always looked like more than just an auction play. The intent seemed to be to build a scalable business within the SB Media ecosystem—something that could generate revenue, extend the brand, and eventually be positioned for a larger exit.

That’s still possible. But the original assumptions—about how easily followers would convert to bidders, and how quickly the high-end market would respond—haven’t played out the way they expected.

One thing is clear: SBX is evolving. A recent job listing for a Private Treaty Sales Manager makes it obvious they’re not betting solely on auctions anymore. They’re now actively pursuing discreet, relationship-driven deals outside the public bidding format—likely higher margin, more predictable, and more aligned with the kind of clients they want long-term.

It’s a smart shift. But the road ahead is still long.

This next stretch will be telling. SBX doesn’t need to dominate volume. But it does need to carve out a clear position, prove sustainable revenue, and show it belongs in the broader SB Media portfolio. That means dialing in operations, defining the brand’s true role, and resisting the urge to keep chasing what the platform was supposed to be.

SB Media has built real businesses before. SBX isn’t there yet—but the next few months could determine whether it gets there at all.

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