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😖 Sellers Frustrated by Lengthy Listing Delays

PLUS: Why more vehicles were sold yesterday than all other days this year!

The Daily Vroom

Good morning Vroomers!

Really appreciated all the positive feedback on our sit-down with SOMO's President yesterday. Glad you all found it as insightful as I did. But don't worry, that was just the first of many more interviews we've got lined up to really pull back the curtain on this wild online auction world.

If there are any particular industry leaders, visionaries, tastemakers or otherwise interesting folks you'd love for us to chat with, feel free to slide those suggestions my way. My inbox is always open at [email protected].

Whether it's an auction power player, a dealer doing things differently, or just someone with a refreshingly unique perspective - I'm all ears. No request too big or too small as we aim to bring you candid conversations with the folks truly shaping where this passion of ours is headed.

So keep those recommendations coming! Interviews like yesterday's are just whetting my appetite to dive deeper into the minds of this community's most fascinating figures.

MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

The reserve sell-through rate is just for cars that are listed with a reserve. The full sell-through rate includes all auctions, reserve and no-reserve.

I only include websites that have sold 5+ cars in the chart below.

Looks like folks weren't totally tapped out after indulging over the long weekend! Yesterday was an absolute frenzy, just take a look at that market leaderboard - it's more stacked than ever before. And you know we love to see it around these parts!

Now the actual dollar total of $6.5 million was pretty standard fare for a regular Tuesday. But a bunch of platforms that took Monday off decided to double down hard with a ton more auctions closing yesterday. Hence that bodacious, overcrowded leaderboard you're eyeing up (don't get used to it, tomorrow's another story).

Interestingly, BaT didn't really go with the double-down approach. Just kept firing with their normal-ish output. But hot damn...I mean, wow, they still blasted right on through with over 100 cars sold! An absolute clinic yet again from the online auction kings. The big question now is whether they can sustain that torrid triple-digit pace, or if they'll "regress" back to a modest 90-something unit sale day.

The real key for any of these platforms to keep those sell-through rates elevated? Convincing sellers to go the No Reserve route. And let me tell you, that's one tough persuasion at any level of this wild game. Everybody wants that safety net of being able to have a reserve price in place as a minimum they're willing to accept.

As you can see below, the actual sales prices were a lot lower than normal with the percentage of sales in each bracket decreasing as the prices get higher. The average sale price was $33k, which is down on what you usually see.

YESTERDAY’S TOP 5 SALES

As the numbers show, we're looking at one of the lowest top 5 sales tallies of the year from yesterday's auctions. But you know what I love about that top sale? The 2006 Ferrari F430 6-Speed was nabbed by a total fresh fish - a buyer who joined the platform just this month and landed his very first auction win with that purchase.

It's a perfect example of what I was preaching last week. The overall collector car market is absolutely massive, with a sea of enthusiasts out there who haven't discovered or plugged into any of the major online platforms yet. We're still just fish-frying the surface of this thing.

The online auction space is in such extremely early innings compared to where I see it heading over the next 5 years or so. Platforms consistently reeling in new blood and buyers? That's the crucial lifeline to sustaining serious growth and taking things to another level down the road.

So while the big-money, headliner sales will always grab headlines, I get just as jazzed seeing online newbies like this Ferrari winner get their first taste.

Click on any of the pics below to be taken directly to the listing.

2006 Ferrari F430 6-Speed $191,000

2008 Ferrari 599 GTB Fiorano $152,000

2024 Tesla Cybertruck Cyberbeast $140,000

2020 Mercedes-AMG GT R Roadster $140,000

1986 Porsche 911 Turbo Coupe Slant Nose Conversion $120,000

Here is some extra data we calculated that we think you’ll find useful.

The Excruciating Wait: Sellers Frustrated by Lengthy Listing Delays on Top Auction Sites

We all know that online auctions has exploded in popularity over the last few years, becoming the go-to for online enthusiast car sales. Its growth has been impressive, but there's a big issue brewing: the lengthy listing process is driving sellers up the wall.

Seller Frustrations Mount

I've spoken to a bunch of sellers who are tearing their hair out over delays that stretch from 3-6 weeks or even longer to get their cars listed. It's not just a minor annoyance – these delays represent real opportunity costs.

Sellers are left hanging without any clear timeline, and the lack of transparency only makes things worse. Many sellers are told their auction will go live "within a few days," but then hear nothing until the day of or day before the auction actually starts.

Examining the Bottlenecks

So, what's causing these delays? Auction platforms like BaT are meticulous about vetting and curating their listings to ensure a diverse mix of auctions. They also try to avoid having too many similar models, like multiple GT3 RS’s, all at once. But let’s be honest, they’re struggling to keep up with the sheer volume of submissions.

However, this isn't an excuse to leave sellers in the dark. The communication needs to be better. Sellers often only find out the day before – or even the day of – when their auction is going live. That’s just not good enough. More upfront communication about timelines is essential.

The Competitive Landscape

This frustration has opened the door for newer platforms to step in and offer what the big guys aren't. These platforms promise faster listings and leaner processes, and sellers are trying them out because of it. They can be nimbler and more innovative, which is exactly what sellers are looking for.

Demands for Change

Sellers are calling for the big players like BaT to step up their game. This means investing in technology, bringing in more staff, and being way clearer about listing timelines. Without these changes, they risk falling into the same trap eBay did – failing to innovate and losing their edge.

I'm not saying BaT will go the way of eBay, but it’s a cautionary tale. Every platform, big or small, needs to keep innovating and moving forward. It's often easier for smaller platforms to adapt quickly, but that's where technology can make a huge difference. By leveraging tech, the big players can better plan and schedule auctions, giving sellers the advance notice they need.

In the end, it's about evolving with the market. Sellers want efficiency and clarity, and the platforms that can deliver that will come out on top.

Have you experienced frustration with the listing delays on major car auction platforms like Bring a Trailer?

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