MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc..

I only include websites that have sold 5+ cars in the chart below. Which means Hagerty, AutoHunter and many others did not sell 5 cars yesterday!

If you're a loyal follower of The Daily Vroom, you're probably clued into our usual rhythm: Mondays are typically the sales lull of the week. But guess what? Yesterday defied the norm! 🌪️ The auctions that ended saw a remarkable sell-through rate. One glance at the table above, and you'll see that most platforms were on fire with their success rates, a sight that's pretty darn rare 🦄. And the cherry on top? The total sales value still settled at our usual Monday ballpark figure of $5.5m.

Given PCarMarket's presence in the mix, you'd naturally anticipate seeing one of their listings among the top 5 priciest sales. However, as you'll glimpse further down, their day was rather subdued, with their crowning sale clocking in at a modest $70,044. This is a stark contrast to Hemmings' offerings, where the top sale was only $23,850.

By clicking on the image it will take you directly to the auction.

2023 Porsche 718 Cayman GT4 RS Weissach $228,000

1964 Jaguar XKE Series I 3.8 Roadster $191,200

1978 Ferrari 512 BB $186,000

2023 Chevrolet Corvette Z06 Convertible 3LZ 70th Anniversary Edition $177k

2023 Dodge Challenger Black Ghost $162,000

At The Daily Vroom, we cover sales across all platforms. However, it's evident that the bulk of these transactions occur on a handful of major platforms. Many of the 15+ smaller platforms don't achieve the same level of sales or conversion rates to stand out prominently. Nonetheless, I wholeheartedly support every platform and wish for their success. After all, increased competition benefits the entire market.

Today, I'd like to spotlight two of these "niche" platforms that are subsidiaries of larger corporations. I won't delve into their recent sales since I've covered both enterprises in prior articles. Instead, I'd like to discuss their current standing, potential objectives, and where I envision their trajectories. Remember, these are just my insights, and I'm always open to hearing other perspectives.

First, let's discuss the Hagerty Marketplace. They host auctions from Monday to Friday, with 3-4 auctions concluding daily. For instance, they managed to sell three out of four listed items yesterday, indicating a growing interest in their platform, especially considering Hagerty's stature. However, a closer examination reveals that the sold items were vehicles priced between $7k-$13k, with a high-end Corvette remaining unsold. This phenomenon isn't exclusive to Hagerty; even premium cars can remain unsold on various platforms.

On average, Hagerty manages to sell about half of their listings. Below are some of their recent sales for this month (excluding yesterday's data).

In summarizing Hagerty's performance, without delving into their website specifics or features, one might wonder: With their expansive network, why does their daily listing cap at 3-4 instead of expanding to 5 or even 15? And why aren't they able to attract more high-end vehicles, which I assume would align with their objectives? Nearly every related business in the industry they’ve touched in the past has been extremely successful, so how will these end for them? I guess it’s a waiting game for us.

Next up is Sotheby’s Motorsport. Here’s what their Head Of The Global Luxury Division said just a few days ago.

So here we have the biggest brand in the auction market trying their hand at an online car auction platform 🚗. It's never a walk in the park to launch something and expect instant success. I won’t deep dive into it today, but there's this niggling feeling about transparency. Are they 'misleading' folks? Deliberately or accidentally, I can't say for sure. But hey, if you're curious about my two cents on it, you can catch that right here 📌.

This morning (Monday), I hopped on to see what their daily listings were up to. Took a quick screenshot because, well, you never know with these digital spaces, things can get a bit... wobbly 🌀.

Now, here's the tea: Both their listings had their starting bids all set up, but guess what? No bites 🎣. Tough luck for them, the Mustang didn't find any takers and stayed put. The Shelby, on the other hand, now sports a bid of $115,000, even though it started the day with a cool $175,000 tag. What went down here? My guess? Maybe they slashed the starting price in the eleventh hour, trying to stir the pot a bit. But, here's the kicker: they didn't breathe a word about this change. Talk about playing hide and seek with transparency 🙈.

Down below, I've jotted some of their recent listings. A couple that didn’t get any love have been shuffled over to their Buy It Now aisle. There was this one car, a 1999 Ferrari F355 F1 Spider Serie Fiorano, that made some noise selling for $156k 🏁. But here's where my Spidey senses tingled 🕷️: The auction wrapped up with no sale on the 7th but suddenly showed as sold on the 9th. Maybe a buyer swooped in post-auction? But then, $156k for that ride? I did a bit of digging, found a couple of similar ones going for $80-90k. Makes you wonder, right? Are they trying to put up a show? Or is everything on the up and up? Hard to pin down. I'd like to think the best, but sometimes, you just gotta question things 🤷. What's your take? (Drop your thoughts in the poll below!)

To wrap it up, Sotheby’s Motorsport? I'm standing my ground from when they first popped up. Their setup, the fees, the whole shebang—it just doesn't sit right for a win in my book. And don't get me started on the transparency (or lack thereof). They've got a legacy to uphold, and I truly hope they steer things back on track 🙏.

Jeep Wranglers are like the Swiss Army knives of the automotive world – rugged, versatile, and ready for any terrain. Their iconic design, with that unmistakable seven-slot grille and round headlights, is steeped in history, harking back to the battlefields of World War II. Born out of necessity, these vehicles were the workhorses that helped soldiers navigate challenging terrains. And while they've come a long way from their military roots, they've held onto that adventurous spirit.

One thing I genuinely love about Wranglers is their no-nonsense attitude. They wear their purpose on their sleeve – or should I say, on their rugged exteriors? Whether it's cruising down the highway or tackling a rocky trail, the Wrangler doesn't just drive; it conquers.

Analyzing the data over the past 6 months, Wrangler prices have been holding pretty steady. Of course, we're talking about a family of vehicles here, with a range of models. And it's no surprise that the newer models tend to fetch higher prices.

Today I’m sharing with you all the Jeep Wranglers up for auction this week. Click on the image or name to take you directly to the listing.

Go grab yourself a bargain…