The Daily Vroom

Good morning Vroomers!

Matt Farah's Bentley Turbo R on Cars & Bids generated serious buzz yesterday, with Matt himself livestreaming the final 30 minutes. He seemed disappointed with $38,250, but I think that's actually inflated due to the Matt factor and his reputation for meticulous maintenance. For a Bentley that appeals to such a niche buyer, it's a solid result.

Quick gripe about SBX - tried leaving a positive comment on that RNM $1.25M Aston Martin auction underneath this comment and got prompted for credit card info despite being logged in.

Already registered but just wanted to comment? Come on. Sites can do what they want, but forcing credit card entry to leave a comment is poor user experience.

For the numbers folks: yesterday saw just under $6M in total sales with a below-average price of $35K per car. Looking ahead, we've got some stunners hitting the block over the next week - both high-dollar unicorns and potential bargains. This market waits for nobody.

Thanks to Vroomer for sharing this with me: Have you ever seen an auction where every comment box is yellow? Take a look at this one—you’ll see what I mean. First time I’ve ever seen it!

YESTERDAY’S TOP 5 SALES

Very strong sale price for our top hitter, the GT3 RS yesterday.

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Sale of the Day

Lets go with today - a real bargain!

Some cars turn heads. This 1997 Subaru Vivio Bistro Sports makes people stop and ask, “What is that?” A supercharged kei car with factory BBS wheels, retro Mini-inspired styling, and just 33,000 miles—all for $3,900.

Why does this thing matter? Because it’s tiny, lightweight, and forced-induction fun. The 658cc supercharged inline-4 is eager, and at just over 1,400 lbs, it feels like it’s always trying to outrun its own shadow. The CVT keeps the boost alive, making it surprisingly punchy for a kei car.

Then there’s the charm—this isn’t just another import, it’s a conversation starter. Drive it through town, and people will wave, snap photos, and ask if they can buy it off you. It’s the kind of car that makes everyone smile, from hardcore car guys to kids at the crosswalk.

Sure, it’s got some quirks—the A/C isn’t cold, the rear windows don’t work, and there’s a little cosmetic wear—but at $3,900, who’s complaining. Someone just stole a pint-sized rocket that guarantees more fun at 40 mph than most cars at 140.

The Advantage of Collections

When you’re selling a car, you need eyeballs. When you’re selling a collection, you create an event. SOMO and Hagerty Marketplace both know this well, having had success with curated collections in the past. Now, they’re at it again—SOMO with the Rosso Icona Collection, a trio of investment-grade Italian exotics, and Hagerty with the SugarCreek Collection, a 30-car mix of classics, muscle, and oddball gems. Two completely different approaches, but both designed to draw in bidders, build momentum, and drive stronger results.

SOMO’s Rosso Icona Collection – Italian Icons on Display

SOMO is going straight for collector gold with three of the most coveted names in Italian motoring:

• 1971 Ferrari 246 Dino GT – Perfectly balanced, stunning to look at, and revered for its driving dynamics.

• 1972 Ferrari 365 GTB/4 Daytona – A front-engine V12 beast that blends power with elegance.

• 1990 Lamborghini Countach 25th Anniversary – The ultimate evolution of one of the most jaw-dropping supercars ever made.

This collection isn’t about just selling cars—it’s about offering history, prestige, and investment potential in one perfectly packaged set.

Hagerty’s SugarCreek Collection – A Collector’s Dream Garage

Hagerty Marketplace, meanwhile, is leaning into variety and depth with the SugarCreek Collection, a 30-car lineup that covers everything from high-powered muscle to quirky vintage wagons. It’s the kind of collection that looks like a dream garage come to life, with something for every level of collector.

The standouts:

• 1970 Chevrolet Chevelle SS 396 – The kind of American muscle that never goes out of style.

• 1969 Ford Torino Cobra 428 CJ – A true sleeper with serious big-block power.

• 1955 Buick Roadmaster Convertible – Chrome-laden American luxury at its best.

• 1948 Crosley Wagon – Pure oddball charm, and the kind of thing that gets attention wherever it goes.

SugarCreek isn’t about chasing perfection—it’s about offering something for every kind of enthusiast, from concours-level restorations to untouched projects with endless potential.

The Bottom Line

SOMO is selling status and exclusivity. Hagerty is selling passion and variety. Different playbooks, same strategy: curate something special, give people a reason to bid, and let the cars sell themselves.