MARKET LEADERBOARD

💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc..

I only include websites that have sold 5+ cars in the chart below. Which means Hagerty, Hemmings and many others did not sell 5 cars yesterday!

Today's auction scene was a smooth ride with total sales hitting $5.8m That's just slightly over our usual Monday benchmark of about $5.5 million. Sure, it's not a massive surge, but it's a healthy sign of a robust and active market.

Diving into the details, it was the stunning 1970 Iso Grifo Series I Targa that really revved up the action. This rare gem didn't just roll off the auction block; it roared off with a last-minute $50,000 bid increase, ultimately fetching a decent $550,000. I think if a proper restoration follows this could be fetching $1m+ if it ever comes back up again.

The variety on display was nothing short of impressive, with 38 different makes and 81 unique models. This diversity is a clear indicator of the wide-ranging tastes and interests in the car collector world.

Brands like Ferrari and Porsche continued to flex their muscles. Ferrari's sleek designs commanded an average selling price of around $186,000, while Porsche, with its timeless 911 models, hovered around an average of $97,130. And let's give a nod to Cadillac and Shelby too, who proved that classic American luxury and muscle never go out of style with some pretty cool sales.

Click on the image to be taken directly to the listing.

1970 Iso Grifo Series I Targa $550,000

1989 Porsche 911 Speedster $281,000

1992 Ferrari 512 TR $260,000

2022 Porsche 911 GT3 6-Speed $236,000

2012 Ferrari 458 Spider $215,000

Remember in yesterday's newsletter when I asked about your predictions for December's sales – whether they'd go up, down, or stay the same? Well, the results are in, and they're pretty fascinating!

Most of you leaned towards things staying steady. But here's a twist – quite a few of our readers who work at auction sites reckon we'll see a dip in sales. And since they're from different sites, that's saying something, right? I’m thinking they've got the inside scoop on what's coming down the pipeline and maybe a bit of historical know-how from past years.

Guess we’ll just have to wait and see! I'll be sure to fill you in come January and let you know which way the sales winds actually blew. Stay tuned!

So, this utterly gorgeous 2006 Spyker C8 Spyder didn't quite hit its reserve yesterday. Leaves us wondering, why? Let's do a little detective work, shall we?

Comparing it to a similar Spyker that sold back in February for a cool $373k, the first thing that jumps out is mileage – the February Spyker had slightly fewer miles on the clock. But here's a kicker: the previously sold Spyker had a YouTube review by Doug DeMuro that racked up a whopping 700k+ views. Meanwhile, our nearly-sold Spyker from yesterday, despite a solid review from another member of the C&B team, only attracted about 25k views. Makes you think, doesn't it?

Sure, there's the usual stuff like color preference and some different mods. But I can't help but ponder over the Doug effect. His reviews seem to give cars a leg up in the market, thanks to the massive exposure. I’m not saying a Doug review is a surefire sale ticket, but it definitely seems to boost the odds. I've been mulling over how the folks at C&B pick which cars get the Doug treatment. Location's got to be a major player in that decision, right?

If I were selling a premium ride (and let's not dive into what 'premium' means right now), I'd seriously consider shelling out extra for a Doug review. How much more, though? Well, that depends on the wheels we're talking about. Also, just a heads-up, this isn't a scalable idea I'm throwing out here. Just jotting down some thoughts, you know?