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How to Lose $300K at Auction (and What It Teaches You)
PLUS: A one-owner 540i, a museum-grade R129, and why mileage, story, and spec still rule the market.
The Daily Vroom
Good morning Vroomers,
First off—thanks for being here. The Daily Vroom is growing fast, and that’s because of you. If you’re enjoying it, the best way to support us is simple: share it with someone who’d get a kick out of it. Whether they’re deep in the auction game or just car-curious, your word of mouth makes all the difference.
Send them to TheDailyVroom.com—it’s the fastest way to get them plugged in.
And what a time to be watching. With the stock market wobbling, we're keeping an eye on whether those ripples hit the auction floor. You'll see one listing below where the timing raised eyebrows—but in my view, that result was more about strategy than sentiment. Let’s dig in.

MARKET LEADERBOARD
💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.
I only include websites that have sold 5+ vehicles in the chart below.
Cars & Bids show four additional sales after the auction that aren’t included below as we can’t verify the sale/sale price. Good hustle though.


YESTERDAY’S TOP 5 SALES
Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Buy of the Day
The very first 2020 Ford GT Mk II—chassis #001—sold yesterday for $705,000. That might sound like a big number, until you realize it sold for over $1M at RM Sotheby’s in 2023. Same car. Same spec. Fewer than 500 miles on the clock.
So what changed?
The seller went no reserve. And while that sometimes lights up the right kind of auction, this wasn’t one of those times.
Race cars don’t behave like street cars at auction. The market is smaller, more niche, and far more sensitive to timing. Yes, the stock market was wobbling yesterday—but that’s only part of the picture. The bigger truth is that track-only cars simply don’t benefit from the same no-reserve momentum we’ve seen on road-legal cars. That’s backed by sale data across multiple platforms. Street cars with broad appeal—GT3s, Defenders, air-cooled 911s—tend to attract a wider pool of aggressive bidders. Race cars? They require space, planning, and a very specific buyer.
What’s more, even the seller admitted they considered an $850K reserve. They didn’t pull the trigger. The market made the call.
A result well below what recent comps suggest. And a textbook case of how no reserve doesn’t reward everyone equally.
Had the seller done a deeper dive—comparing street vs race car no-reserve outcomes—it’s likely they would’ve listed with a safety net. Because in this corner of the market, no reserve doesn’t just mean risk—it often means regret.

Your Feedback
Yesterday we asked you “Now that the 25% import tariff is confirmed, would you still buy a “newer” (under 25 years old) car from abroad?
45% of you said it’s a dealbreaker, whilst 37% said you only shop stateside.
Below the results are a selection of your comments.

A decision to buy a car that contains a 25% tariff will be based on the facts and circumstances- including rarity, condition and total price. No different than how I think about the current 2.5% import tax, auction fees, sales tax, transportation costs and maintenance costs that I consider when I purchase a car today .
Why pay a tariff to supplement the governments coffers? Not me.
Nothing like a good ol’ fashion recession to get things off to a good start….😩😩😩
It all depends on the price and rarity. If the price in Europe drops by the same as the tariff 25% then it doesn't matter. For me personally I only buy cars over 25 years old so there is no effect.
Depends on the overall deal. Good price on the car, maybe the 25% tariff doesn’t matter compared to higher price of the car (or lack of availability) stateside. Those deals are rare these days. More interesting to see will be what tariffs will do to the current 2-5 year old used, luxury import market.
Just makes no sense. Dealbreaker.

No Reserve Auctions To Keep An Eye On
This is one of those listings that flies under the radar—until you realize what’s actually here.
A clean E39 540i manual with under 50k miles, single owner, California car its whole life, and it’s sitting at $12K with the hammer dropping tomorrow.
Oh—and it’s no reserve.
Yes, there are flaws. Peeling trim, crusty tires, a few dead pixels and signs of age. But that’s the beauty—this isn’t a museum piece. It’s a driver. One that checks all the boxes without needing to be babied.
The Schnitzer body kit and wheels add just enough '90s tuner flair, and the fact that it’s being sold by the original owner’s daughter, that’s a storytelling bonus you can’t fake.
If this were an E39 M5, it’d be a $40K+ car without even trying. Instead, you get the same proportions, same V8 drama, and a six-speed—just with a lower buy-in and none of the M tax.
If it stays under $20K, someone’s walking away with a win.
This 1992 Mercedes-Benz 500SL checks every box.
✅ Low miles - Just 33k.
✅ Right engine - Early M119 V8 with the stronger 4-speed auto.
✅ Right color - Midnight Blue over Saddle—pure ‘90s class, no rental-fleet black or cheap silver.
But what really makes it a standout: it’s not just low mileage, it’s sorted.
Top hydraulics - Rebuilt.
Suspension - Refreshed.
Ignition, mounts, fluids - All done.
Plenty of these come to market dusty and dormant. This one’s ready to drive.
And it hasn’t been messed with. No mods, no gimmicks, just the original spec—plus tools, manuals, sticker, and clean history.
If you’re shopping R129s, this isn’t just a pretty one. It’s the right one.
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