💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.

I only include websites that have sold 5+ vehicles in the chart below.

Another strong day for the market, with $7.8M in sales across online auction platforms. Here's the breakdown. To put it in perspective: Monday saw Porsche with twice the sales share of its closest rival, Ford. Fast forward to yesterday—Ford didn’t even crack the top five, edged out by Toyota.

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Here’s one that might just have sent a few bidders running. A shoutout to a sharp-eyed community member for bringing this Ferrari F355 Challenge to my attention—it’s a listing with a bit of a saga behind it. The current seller bought this car in April for $164k,(not sure why he’s selling it so soon) after it had sold twice on BaT already: once in 2018 for $75k and again in 2020 for $88k. Solid growth, but it’s been clouded by questions about its true status as a Challenge car.

The listing kicks off with, 'This 1995 Ferrari F355 is one of 108 Challenge models produced,' but one commenter pointed out, 'This is not one of the 108 factory-built Challenge cars. Those were done in 1997-1999 with specific serials; the '95-'96 cars were dealer-converted with kits.' Others agreed, and after some nudging, the seller responded with, 'Look, there are two past auctions with all the info in the description. It was checked out by HP-Tech, and they didn’t question the history.'

Now, when it comes to Ferrari knowledge, there is only one person to go to. Robb from Ferrari Chat is the authority. Robb clarified that this car is most likely a dealer-converted Challenge, not factory-made, though it does have race history and street-legal potential. He also pointed us to this solid thread on Ferrari Chat about the nuances between factory and dealer-converted Challenge cars, worth a look for any Ferrari enthusiast.

This whole situation really underlines two key things: why it pays to do your homework before buying, and the irreplaceable value of the peanut gallery to raise questions (some valid, some not!) So, where’s the blame—this seller, the previous sellers, the platform, or everyone involved? My own 2 cents is that the platform should just change that first sentence in the listing and add a comment explaining why they did that.

As for what it does to the bids today, we’ll just have to wait and see…

A familiar face has returned to the auction block: a 1965 Shelby Mustang GT350 that's becoming more notorious for its failed sales than its impressive pedigree. Like a stubborn horse that won't be broken, this classic has now made its third appearance on Bring a Trailer, with each showing yielding diminishing returns.

The numbers tell a sobering story. January 2023 saw a high bid of $325,000, followed by a July showing at $295,000. After an unsuccessful detour through Mecum's auction house in May, the car has returned to BaT, only to stall at $247,000 – still short of the seller's undisclosed reserve.

The challenge of selling a vintage Shelby on BaT is no small feat. These vehicles come with their own dedicated following, backed by the meticulous documentation of the Shelby American Automobile Club. BaT's community of enthusiasts and experts scrutinize every listing with forensic precision, their collective knowledge serving as both blessing and curse for sellers. When questions arise about authenticity or condition, the mood can quickly shift from appreciation to interrogation.

The current situation suggests a disconnect between the seller's approach and the platform's expectations. Successfully marketing a Shelby GT350 on BaT requires more than just listing the car – it demands a masterclass in presentation, documentation, and engagement. Sellers must be prepared to field endless queries about the minutest details, each response potentially making or breaking the sale.

The repeated unsuccessful listings have created a troubling pattern. With each failed auction, the car's perceived market value erodes, creating a self-fulfilling prophecy of declining bids. The digital paper trail of unsuccessful sales follows the vehicle like a shadow, potentially affecting its prospects at traditional auction houses as well.

For the seller, the path forward has become increasingly complex. The market has spoken three times now, each time with a softer voice, leaving both car and seller in an increasingly difficult position. The question remains: what's the endgame in this persistent pursuit of an elusive reserve price?

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