The Daily Vroom

Good morning Vroomers,

From a $332K Ferrari 296 GTS to a Toyota pickup that left its seller fuming, the auction market continues to deliver drama at every level. Today’s roundup covers the highlights—and the heartbreak.

We’ve got luxury V12s, rare Centurion trucks, a controversial no-reserve sale, and a critical moment for SBX Cars as they try to prove they can still deliver.

Let’s dig in.👇

YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

BaT Burn: Seller Goes No Reserve… and Gets Smoked

This one had the makings of a standout listing: LC Engineering 22R stroker, restored cosmetics, lifted suspension, a spare fiberglass bed, and thoughtful upgrades throughout. The seller bought it for $17K, put another $12K into it, and hoped for something in the mid-$20Ks.

Instead, it sold for $15,000.
And the seller - Furious.

Look — I feel for him. It’s brutal to pour time and money into a truck only to watch it fall short. But let’s be honest: he didn’t have to say yes. No one forced the listing. No one forced no reserve. The platform gave their recommendation — and he chose to go with it.

That’s the risk. Sometimes no-reserve auctions ignite bidding wars. Sometimes they don’t. And when they don’t, it stings. But that’s the model. The platform’s job is to move cars, not guarantee outcomes.

If a seller isn’t 100% comfortable with the conditions offered by any platform, walk away — don’t list at no reserve, and definitely don’t accept a lower reserve than you believe in. Once it’s live, it’s out of your hands.

SBX Cars: Big Brand, Soft Sales, and the Fine Line Between Clout and Commerce

Last time I wrote about SBX Cars, the platform felt more hype than horsepower.

Cool brand. Big audience. But the foundation was wobbly.

They thought 120 million social media followers would magically turn into high-end buyers. Instead, they got fans who just wanted to watch supercars drift through Dubai—not click "place bid" on a Bugatti.

So let’s go through what’s happened:

💥 The Bad

• Owner Overload: Too involved, too controlling. The founder didn’t trust his team, and it led to decision paralysis.

• Missing Face of the Brand: Supercar Blondie (Alex) was mostly MIA. A few Instagram posts aren’t enough when you are the brand.

• UI/UX Failures: The site had major usability issues. Not just rough around the edges—friction at every click.

• No Sales Momentum: Since the end of February? Only one “car” sold—a full-scale Ferrari model for $62,500. Not drivable, barely a win.

• Empty Brand Promise: They pitched it as an elite collector network. That network never showed up.

🤷‍♂️ The Not-So-Good

• Content Strategy: They recently launched a blog. Smart move—bad execution. Just one article a week, mostly fluff. Well-written, but no real market value.

• Mixed Messaging: They’ve pivoted from hypercars-only to “a bit of everything,” but the site still talks like it’s for global elite collectors. The positioning hasn’t caught up.

✅ The Good

• New Leadership: The owner has taken a step back, and they’ve brought in a serious CEO. That’s a big step in the right direction.

• Listing Write-Ups: Like Doug on C&B, SCB now adds short blurbs on each listing. It’s not deep commentary, but it adds personality and legitimacy.

🔍 The Real Challenge

SBX still isn’t delivering what it promised.

They’ve improved on a few fronts—stronger team, more polish, a recent sale—but the real issue is unchanged: they need buyers.

Right now, sellers are trickling in off the back of Supercar Blondie’s brand. But without sales, that doesn’t last.

Today’s sale (see below my write-up) is a small win. But they’re running out of time to prove this model works.

Auctions To Keep An Eye On

As mentioned in my article above, this is the SBX auction that ends today — and the reserve has finally been met.

A 2021 Lamborghini Aventador SVJ Roadster in Blu Aegir with under 2,300 km and all the right options — carbon everywhere, center-lock wheels, and the last of the naturally aspirated Lambo V12s. One of just 800 built.

The current bid sits at 2,475,000 AED (about $673K USD), and it’s on track to be the first real sale SBX has had in months.

They’ve already pivoted toward a broader mix of cars, which makes sense. But moments like this are still important. If SBX wants to keep attracting top-tier sellers — and prove it can actually deliver — this is the kind of result that needs to stick.

If you’re looking for AMG's golden-era peak, this 2017 Mercedes-Benz SL65 AMG is it.
1 of just 74 SL65s sold in North America across 2017–2018, and this one checks every box: Magnetite Black over designo Sand Nappa, 24K miles, and press car provenance.

Under the hood is the 6.0L twin-turbo M279 V12—621 horsepower, 738 lb-ft of torque, and the kind of noise that Mercedes just doesn’t build into cars anymore. Not because they can’t—but because they won’t.

What makes this one special is the full spec: carbon ceramic brakes, Magic Sky Roof, Bang & Olufsen, soft-close doors, carbon trim, AMG trunk spoiler, forged wheels, and the Active Body Control suspension. It’s not just loaded—it’s been cared for too, with consistent dealer servicing and a recent oil change ahead of the sale.

This isn’t quite the end of the Mercedes V12. They still offer it in the Maybach S680 and a few niche builds. But the rear-drive, AMG-badged, sports-luxury roadster formula is gone. This is the last time they let the V12 be this outrageous in a car made to be driven, not ridden in.

This is fast, it’s rare, it’s aging beautifully. And right now, it’s undervalued.

Forget the Excursion—this was the original monster SUV. Before Ford had a Suburban fighter, Centurion took an F-350, added Bronco guts, third-row seating, a removable rear cap, and built the 4-door beast Ford never dared to.

And this one - It’s 7.3L Power Stroke, 4x4, and fully restored—paint, trim, injectors, A/C, the whole deal. It’s got dual fuel tanks, blue velour, walnut wood, and more Centurion weirdness than you could ask for. The rear spoiler alone deserves its own fan club.

Only a handful of these diesel C-350s are left. And this one isn’t hiding. It’s loud, it’s clean, and it’s selling with a trunkload of extras and a seller who’s done everything but deliver it to your driveway.

If you want boring, buy an Excursion. If you want conversations at every gas station, this is it.

Big truck. Big personality. Big thumbs-up everywhere you go.

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