The Daily Vroom

Good morning Vroomers,

The week before the 4th always throws the rhythm off a bit. Fewer eyes on the screen, fewer cars crossing the block. Still, over 1,000 sales were recorded, but total volume slipped under $40 million, which is still a big number. Not a single seven-figure result though.

But looking at what’s on deck this week, expect that to change fast. The quality’s there. The momentum’s there. And I’d bet we’ll see volume jump and at least one seven-figure headline to go with it.

Reserve or No Reserve. The One Call That Can Make or Break Your Sale

There are so many decisions you have to make when you want to sell your car. When is the right time. Where do I sell it. Who do I sell it with.

My advice: use a professional if you want to get good money. Nowadays there are so many professional sellers who do a great job. Of course, you still need to do your homework. If you ever need intros to the right folks, happy to help with that.

But possibly the biggest decision you’ll have to make is what price you’re looking for.

There are obvious hard factors like recent comps, condition, spec, mileage, time of year, even the macro economy. And then there are soft ones. We touched on one of them last week: the personal need to sell. Sometimes you’re making room for another car. Sometimes you need the cash. Sometimes it just needs to go.

And that brings us to the question: reserve or no reserve.

Last month, 43 percent of sales on Bring a Trailer were no reserve. That’s a big shift in seller psychology and something we’ll dive deeper into another time when we break down performance between reserve and no reserve listings.

But for now, let’s focus on the decision itself.

Are you comfortable knowing the car might not hit the number you have in your head? That number could be based on comps, or maybe a platform specialist told you what they think it’s worth. Either way, if you’re going no reserve, you need to be comfortable with the market price on that particular day.

And that decision should factor in how the car is being presented. The photos. The write-up. The history. The platform. The audience. It all matters. Because once you commit to no reserve, you’re leaning entirely on the strength of the car and the strength of the listing to carry it.

Now here’s something I feel strongly about. If you have a low reserve because you need to move the car, I’d say nine times out of ten you should just list it no reserve.

It simplifies the process. But more importantly, it sharpens buyer focus.

No reserve listings attract more attention because everyone knows the car is going to sell. There’s no ambiguity. No guesswork. And that unlocks a different kind of bidding behavior. People don’t sit on the sidelines waiting to see if it clears a number. They jump in early. They feel the urgency. They feel like they’re part of a real auction.

That’s the broader psychology here. Certainty creates momentum. The lack of a safety net for the seller becomes a kind of challenge for the buyers. They want to win. They want to beat the next guy. That tension especially when the car is well presented can push prices right past what a conservative reserve might have protected.

That said, none of this works without context. Data points matter. Previous sales, timing, platform fit, seasonality, even buyer fatigue, it’s all critical. You have to do your homework. You have to know where your car fits in the market and how it’s going to land with that particular audience on that particular day.

Because reserve or no reserve, the work you do up front is what decides whether your car just sells or sells well.

Ferrari Auctions To Keep An Eye On

Ferrari is one of the few names that still means something, real emotion, real engineering, and the kind of presence that doesn’t need to shout.

And yet, it’s become far too easy to play it safe. Red paint. Tan leather. Specs by default. But when a Ferrari’s been built or presented with intent, you feel it. That balance of purity and theater. The mechanical sparkle. The absurd and the elegant, living in the same rev range.

These four current listings below, all of that, without a single one in red!

A Blu Tour de France 599 with carbon buckets and an Enzo heart, now on its way to eclipsing last year’s $104K result. A deeply spec’d 296GTS with over $70K in options, a bold Blu Carolina exterior, and the kind of detail you just don’t see on most modern builds. A Nero Daytona F430 Spider that’s been maintained properly and priced right, offering the full Ferrari experience without six-figure stress. And a Giallo Modena 550 Maranello, gated, analog, and dialed in by one of the most respected sellers on the platform.

Below are four cars. Four distinct moods. Four different auction sites. None of them playing it safe.

Because when Ferrari gets it right, the color doesn’t matter. The feeling does.

Let’s get into them…

This Ferrari auction is heating up fast. With just over a day to go, bidding has already hit $80,500, well on its way to topping the $104K this same car brought just over a year ago.

Finished in Blu Tour de France over beige with carbon buckets and an Enzo-derived V12, this 599 hits the sweet spot: exotic presence, proper spec, and the confidence to actually use it.

Even better, the seller’s running this thing like a pro, on top of every question, fully transparent about the car’s history, and just tracked down the GTO-style grille that had mysteriously vanished since the last listing. Big move.

This is how you sell a Ferrari. No fluff. No guesswork. Just the right car, presented the right way.

Most 296s feel like someone checked the boxes and called it a day. Not this one.

Blu Carolina over Carta da Zucchero leather. Carbon fiber in all the right places. Diffuser, spoiler, underdoor covers, dashboard, even the eManettino steering wheel. Over $70K in options, full paint protection, and just 300 miles on the clock. Bidding’s already at $350K with plenty of time still on the clock.

Ferrari’s cranking out more cars than ever, so if you want yours to stand out, it needs to be special. This one is. It’s not safe, it’s not predictable, and that’s exactly why it works. No red. No silver. No compromise.

Spec matters. It’s what separates the listings people scroll past from the ones they save. Combine it with condition, miles, and presentation, and you’ve got a real contender.

This build shows someone cared. That’s why people are bidding.

This is the kind of F430 that just makes sense. Clean CARFAX, 25,000 miles, and a recent $7,700 major service already handled. No drama, no weird stories, just a proper example that’s been kept up the way you’d want.

The spec plays it right. Nero Daytona over black leather with red stitching and Daytona seats. Subtle, timeless, and all the better for it. The newer top looks fresh, the clutch still has 70 percent left, and the service was done by a reputable dealer who knows what they’re doing. This isn’t someone passing along a problem child.

At $89K and climbing, it’s sitting right where it should be. These cars offer serious Ferrari energy without the six-figure headaches. The engine wails, the F1 paddles snap through gears, and the whole thing just delivers. Whether you’re buying it to drive or hold, this is the kind of listing that deserves a look.

If you're looking for a serious 550, this one's worth your attention. Finished in Giallo Modena over black, showing just 11,000 miles, and offered by one of the more trusted names in the game. The car was imported from Japan earlier this year and properly prepped for the U.S. market timing belt service, clutch hydraulics, engine mounts, fresh tires, the works. Paint meter readings suggest it’s untouched, which is rare enough, especially in this spec.

It’s also the right kind of driver-focused build. Gated six-speed, naturally aspirated V12, and cleanly presented without over-restoration or fuss. Just a very honest, well-documented example of one of Ferrari’s best analog grand tourers. And the way it’s being handled—clear records, seller transparency, attention to detail, you get the sense that the handoff to the next owner will be smooth.