The Daily Vroom

Good morning Vroomers,

‘Just’ under $8M in online sales yesterday.
A steady day overall, with SOMO topping the leaderboard and a few results pushing back on the soft-market narrative.

Take the Imola-on-Imola E39 M5. Last sold in 2020 for $28,500 with 71k miles. Now it’s at 80k—and just brought $37,250. Small changes, sure. But same car, same story: when it’s good, it sells. This market isn’t soft. It’s selective.

YESTERDAY’S TOP 5 SALES

Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.

Sale of the Day

Great color. Great price. Great buy.

This 2001 Mazda MX-5 Miata just hammered for $5,200 no reserve on Cars & Bids, and someone walked away with a serious score.

Crystal Blue Metallic over black. 5-speed manual. Light mods (MagnaFlow, Kenwood, soft top). Western-owned since new. Yes, the gauge cluster’s a bit wonky and it's TMU, but who cares. These cars aren’t about odometers — they’re about fun per dollar. And this one delivers.

You don’t need a 911 to feel something.
Sometimes all it takes is $5K, a clutch pedal, and the right color.

The Auction Is the Entertainment

Let’s be honest — we don’t just follow online auctions to track values or study comps.
We’re here because it’s fun.

BaT still delivers regular drama. Cars & Bids is getting sharper. Even PCarMarket and SOMO have had moments that feel electric. You can sense it — that rush in the final moments, the bidding flurry, the unexpected twist. My heart rate goes up and down daily just watching the finales. (this one yesterday was crazy!)

And I’m not even bidding.

That’s the thing. Most of us aren’t.
In any given auction, it’s just a handful of people playing an active role. The rest? We’re lurkers. Spectators. We’re building fantasy garages in our heads. We’re rooting for underdogs. We’re reading the comments like race-day pit crew radio.

And yet, we keep coming back. Not because we’re in it — but because we’re into it.

It’s not just sales. It’s sport. Storytelling. Live performance.

The platforms already do a great job stoking that energy. But I can’t help wondering: is there more here for the rest of us?

More context. More connection.
More ways to engage without placing a bid?

Because we may not be holding the paddle.
But we’re still part of the crowd.

Auctions To Keep An Eye On

Some listings flash. This one holds.

The 1956 Ford F-100 currently on Hemmings isn’t loud about it — but it checks nearly every box. Full body-off restoration. All-Ford drivetrain with a 305-hp BluePrint crate motor. Mustang II-style front suspension. Disc brakes. TIG-welded frame. Every little detail centered, buttoned, dialed.

It’s the kind of truck you could take to a show or a Saturday drive — and it’s already won trophies for both. According to the seller, this is a “Best of Show” winner that’s been built to drive, not just pose.

At the time of writing, it’s at $39K with 160 watchers and counting. Reserve not met. But the number isn’t the whole story.

Because this is happening on Hemmings.

And I really want Hemmings to win.

They’ve got the brand legacy. The name that still means something in classic car circles. The seller base is solid. The listings are often better than people realize. And every now and then, like with this F-100, the right car lands in the right spot.

But let’s be honest — they’re still the underdog in an online auction world that’s now ruled by BaT’s energy, C&B’s momentum, and a dozen others fighting for attention. Hemmings doesn’t have the comment culture or design flash, but what they do have is staying power. History. Recognition. And every once in a while, a listing like this that feels like a moment.

Will it sell? Too early to call. But people are watching.

And for Hemmings, that matters more than ever.

There’s something about a Pagoda in Bordeaux Red. It hits different.

This 1971 Mercedes-Benz 280SL isn’t just a pretty face — it’s a proper, well-documented, late-production example with a restoration that’s aging gracefully. Repainted in 2009, reupholstered in beige leather, and driven just 2,500 miles since. The details are sharp: color-matched hardtop, fresh brakes all around, clean engine bay, Bilsteins underneath, and all the right signals from a seller who clearly knows their way around a W113.

What makes this car tick is its balance. It’s collectible, but not overly precious. You could drive it. You should drive it. And unlike a lot of high-mileage or tired examples that show up in basic silver over blue, this one looks special — and feels like it might have more upside left in the tank.

The MB Market write-up nails it: these cars hold value, have great parts support, and aren't intimidating to own. They're gateway collectibles — in the best way possible.

31K miles, no reserve, and 13 million views on YouTube. This 1991 Toyota Crown Royal Saloon is flying under the radar.

Imported, titled, unmodified, and finished in Super White over brown. Rear-drive, 7M-GE inline-six, TEMS suspension, rear seat cool box — all the ‘90s luxury weirdness you never knew you needed.

Already sorted mechanically with the infamous head gasket issue handled. Still at $5,500 with hours to go.

This isn’t just a JDM oddball. It’s executive-spec comfort with internet clout. And it’s going cheap.

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