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Why This 2008 BMW Is Bargain Of The Day
The Daily Vroom
Hey Vroomers!
Big thanks to everyone who reached out yesterday about potential sponsorship here in The Daily Vroom—some really interesting companies in the mix! If you’re curious about a possible fit for your brand, shoot me an email at [email protected].
Slipping in a bit of news here—I’m aware of three new platforms gearing up to launch in the coming months, each with its own unique focus. Some might argue the market’s already crowded and could use a bit of consolidation, but these new players clearly think they have something to add. They better come packing the best cars, a killer sales team, top-notch marketing, and a seamless user experience wrapped in a slick website—because otherwise, it’s gonna be a grind. Just look at SBX; they launched with SuperCar Blondie’s 110 million followers (yeah, million), and even then, it’s been a tough climb. And that’s putting it mildly.
Catch you tomorrow,
Sam
MARKET LEADERBOARD
💰 The figures shared below don’t count any other sales such as car seats, memorabilia etc… All online auction sites are analyzed to put this leaderboard together.
I only include websites that have sold 5+ vehicles in the chart below.
Not the best day in terms of value of sales with ‘just’ $6.4m worth of sales across all online platforms. Although it always good to see another platform join the leaderboard even for just one day.
YESTERDAY’S TOP 5 SALES
Here's something fascinating about today's collector car market: The guy who just won that Ferrari Lusso (below)? Brand new to BaT - just signed up in September. His bidding pattern tells you everything you need to know about serious buyers in this space. He dropped one $680k bid on a Daytona (which ended up selling for $701k), then comes in and lands this Ferrari with a single decisive bid.
That's classic big-money behavior right there. No messing around with early bidding games, no getting caught up in the back-and-forth - just straight to the number he had in mind.
But here's what really gets me excited: This proves there's still so much untapped potential in the market. I'm out there talking to car people all across the country, and you'd be amazed how many serious collectors still have zero clue about these online platforms.
Think about that - we've got guys dropping nearly seven figures on their first-ever online auction purchase. It just shows how many heavy hitters are still out there, completely off the grid when it comes to these sites. The market's way bigger than what we see online.
Want to dive deeper into any of these listings? Just click on the car to take you directly to the listing.
Ferrari F355 Challenge: The Update
You remember the story I wrote yesterday about the Ferrari F355 Challenge with a bit of an identity crisis? Well, as predicted, it didn’t sell, stalling at a high bid of $120k—well below the $164k it sold for just months back. With all the questions around its true 'Challenge' status and BaT sticking to the original listing content, it was bound for a no-sale.
Here’s a selection of your comments after I asked you yesterday who you felt was responsible.
In my experience many of the people working for these platforms don’t know how to pushback on seller claims and when volume is priority you don’t have time to slow down and ask important questions.
My experience selling at live event auctions, most of the time, people don't really know what they have and they rely on the expertise of the auction/description. The auction company I worked for did a great job of having experts to verify vehicles- sometimes they would find a car wasn't actually what it was being represented as - and it had gone through the auction many years before when they weren't looking as closely and would have to let the person who bought know, and correct the representation. I would say most of the time, people aren't car experts and just didn't know, but there are times when shenanigans are involved and so great to have everything looked at to protect all parties involved.
Everyone is culpable here and I doubt it will now sell due to the questions in the air. If it doesn’t sell it will be a big shame as the car is spectacular.
The seller’s done his best to represent it as he understood it, but here’s an interesting twist: one of the most persistent commenters questioning the car’s pedigree turned out to be a bidder himself! If the seller’s in a hurry to offload, he’s got 24 hours to strike a deal with that high bidder. But if he’s set on recouping his $164k (plus BaT’s 5%), waiting six months for a broker or live auction might be his best bet.
This whole saga shows just how vital transparency is—and how quickly the crowd can call it out. That’s the beauty of Bring a Trailer: the community is sharp, and it’s near impossible to slip anything past them. Some folks commented that a live auction wouldn’t have stirred up this kind of scrutiny, arguing that's why live auctions are better. I’d say the opposite. At a live auction, buyers’ questions often stay in their heads. Here, whether you like it or not, the peanut gallery speaks up—and, for potential buyers, that collective insight adds a lot of confidence.
Bargain of the Day
Look, I've got to talk about this 2008 BMW 135i that just sold on Cars & Bids for just $8,700. Yeah, you read that right - $8,700! This is exactly the kind of sale that makes me want to scream at my computer screen.
Let's get the "negatives" out of the way: 129k miles, some typical wear and tear, and a few modifications. But come on, people - this is a 300hp, twin-turbo straight-six with a proper 6-speed manual in a compact rear-wheel-drive package. It's basically the spiritual successor to the 2002 Turbo, just with modern amenities. And it sold for Civic money!
What really kills me here is the spec. Premium Package, Sport Package, California car its whole life, and even some tasteful mods like TC Kline coilovers (not cheap!) and the 335is clutch upgrade. Sure, there's a TPMS light on and some seat wear, but show me a 15-year-old BMW that's perfect.
These N54 engines are known to be bulletproof once you sort out the typical issues, and this one's got good recent maintenance history - new ignition coils, fresh oil changes, transmission mounts, the works. Even better, it's got the updated infotainment with Apple CarPlay - a huge upgrade for daily driving.
Here's the thing about 135i values: they're about to follow the 1M trajectory, just watch. These cars are getting harder to find in manual, and finding one that hasn't been completely thrashed or modified to death is even rarer. At $8,700, this is the kind of sale that people will look back on in five years and kick themselves for missing.
The market is sleeping on these cars, and sales like this prove it. Someone just got themselves a proper driver's car with legendary tuning potential for the price of a used Corolla. If that's not highway robbery, I don't know what is.
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