๐Ÿš— Will This GMC Hummer EV SUV Sell?

PLUS: A very special announcement ๐Ÿ“ฃ

The Daily Vroom


Happy Friday, Vroomers! ๐ŸŽ‰

Don't even think about skimming this newsletter because I've got a huge announcement reserved just for you, but you've got to stick around until the very end to catch it!

So what's cooking in today's edition?

๐Ÿ“ˆ The Market Maestros - A spotlight on the industry's trailblazers and trendsetters.

๐Ÿ’ฐ Top 5 Daily Dynamos - You won't believe what a 1939 gem fetched at auction!

๐Ÿ—ž Breaking News - BaT have just launched a new product

๐Ÿš— Bronco Bonanza - A deep dive into three months of Ford Bronco sales that'll knock your socks off.

๐Ÿ”จ Auction Extravaganza - Featuring a car so unique, it deserves its own stage.

๐Ÿ“ฐ The Big Reveal - Hold onto your hats, because I've got something spectacular coming your way next week.

Stay tuned, and keep those engines running! ๐ŸŽ๏ธ

MARKET LEADERBOARD

Yesterday presented some challenges for many platforms in our market. The total car sales amounted to just over $5.1 million, a decrease from the $7.5 million achieved the day before.

In this fragmented market, we can observe a clear leader in terms of the number of sales, which is surprise surprise Bring A Trailer. Following closely in second place is Cars & Bids, boasting a consistent high sell-through rate.

In the UK ๐Ÿ‡ฌ๐Ÿ‡ง, we have Collecting Cars and Car & Classic, both vying for the third position. It's worth noting that these two UK platforms cater to distinct markets, with Collecting Cars primarily specializing in higher-priced vehicles. However, currently, Car & Classic appears to be inching ahead of its UK competitor in terms of both the number of sales and sell-through rate. How long will that continue?

Not forgetting a plethora of other sites, which Iโ€™ll cover in more detail in a future post.

TOP 5 SALES

INDUSTRY NEWS

Bring A Trailer has just launched (this morning) their first ever iOS App which you can download here. From my first limited play with it, the app looks great and seems very easy to search for cars, watch videos and make bids/comments. Iโ€™ll be playing around with it over the weekend and Iโ€™ll let you know if I spot anything out of place or anything useful

Will you use the BaT app?

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FORD BRONCO SALES ANALYZED

Man, let me tell youโ€”there's nothing quite like the feeling of sitting behind the wheel of a Ford Bronco. It's like capturing a piece of American history and adventure, all wrapped up in metal and horsepower. For me, the Bronco is more than just a vehicle; it's a part of who I am. Maybe it's the way it reminds me of my first off-road adventure, or perhaps it's the sense of freedom it bringsโ€”like I can conquer any terrain and explore the unexplored. This beast isn't just cool; it's a symbol of what it means to be bold, fearless, and unapologetically American ๐Ÿ‡บ๐Ÿ‡ธ.

The most popular selling model from June-August was the 2023 Ford Bronco, showcasing the enduring love for the Bronco

Top Seller Spotlight:
Now, get thisโ€”a 1974 Ford Bronco (pictured above) sold for a jaw-dropping $168,500. If that doesn't tell you about the Bronco's lasting impact and investment potential, I don't know what will. It's like holding a piece of Americana that not only looks damn good but also appreciates in value. Trust me, the Ford Bronco is more than just a fad; it's an enduring American icon that's here to stay.

So, whether it's the nostalgia of the classics or the thrill of the new models, the Ford Bronco has a special place in our hearts and always will. It's not just a car; it's a piece of America, and it'll forever be a part of our national identity. Now lets get into some of the stats for the last 3 months of those sales.

Price Distribution Summary:

The histogram above shows the distribution of Ford Bronco prices sold in online auctions from June to August 2023. The distribution appears to be right-skewed, meaning there are more sales occurring at lower price points, while fewer sales occur at higher prices.

Most sales are concentrated in the lower price range, roughly between $30,000 and $70,000. However, there are a few Broncos that have sold for prices well above $100,000, such as this 1970 Bronco below.

Sales Over Time Summary:

We can observe that the number of sales is relatively consistent across these months, without a drastic increase or decrease.

This suggests that the demand for Ford Broncos in online auctions has remained stable over the summer months of 2023.

Impact of Manufacturing Year on Selling Price Summary:

It's evident that Broncos from different manufacturing years have a wide range of selling prices.

Notably, older models, particularly from the 1970s, seem to fetch high prices, possibly due to their classic status, and the coolness ๐Ÿ˜Ž of some of those older models. On the other hand, some of the newer models also command high prices, which makes sense. Itโ€™s the 80โ€™s & 90โ€™s models that have yet to hit the heights. The question is will they ever be as high as the 70โ€™s?

It's quite clear that Bring A Trailer dominates the market when it comes to buying or selling Broncos. If they ever decide to run advertisements, this chart could be a powerful asset for showcasing their market leadership.

In fact, this got me thinking that other platforms specializing in the top sales of specific vehicle makes could employ a similar advertising approach. For instance, Cars & Bids could leverage this strategy for highlighting their leadership in selling Rivians.

Decade Analysis Summary:

  1. Total Sales in Dollars by Decade: The first chart shows that the 1970s stand out with the highest total sales in dollars, followed by the 2020s. This suggests that both vintage and modern models are highly valued in the market.

  2. Number of Sales by Decade: The second chart shows the number of sales by decade. Here, the 1970s again lead in the number of sales, reinforcing the idea that vintage Broncos are quite popular.

These trends indicate that Broncos from the 1970s are both numerous and high-value in the market, while newer models from the 2020s also attract significant sales but are less numerous.

AUCTION OF THE DAY

๐ŸŒŸ The Ultimate Ride: 2024 GMC Hummer EV SUV Edition 1 ๐ŸŒŸ

Link to auction here.

Hey everyone! ๐Ÿ™Œ So, let's talk about this absolute beast of a car that's got everyone buzzing. I'm talking about the 2024 GMC Hummer EV SUV Edition 1. ๐Ÿ˜Ž

๐Ÿ’ฐ Price Tag & Bids ๐Ÿ’ฐ

First off, the window sticker says $106,290, but guess what? The current high bid is at a whopping $130,500! ๐Ÿ’ธ

๐ŸŽจ Look & Feel ๐ŸŽจ

This baby is dressed to impress in Moonshot Green Matte on the outside and Lunar Shadow on the inside. It's like the Hulk met a luxury spaโ€”totally epic! ๐Ÿคฉ

๐Ÿš€ Performance & Features ๐Ÿš€

Hold onto your seats because this SUV packs a punch with 830 horsepower from its triple electric motors! ๐Ÿš—๐Ÿ’จ But wait, there's more! We're talking 11,500 lb-ft of torque. That's right, this thing is a torque monster! ๐Ÿคฏ Plus, it's got this insane CrabWalk mode and an Infinity Roof with transparent Sky Panels. I mean, come on, how cool is that? ๐ŸŒŒ

๐ŸŽต Tech & Comfort ๐ŸŽต

You're gonna ride in style with a 14-speaker Bose surround sound system and Super Cruise compatibility. ๐ŸŽถ Plus, it's got heated AND ventilated front seats. Talk about luxury! ๐Ÿ˜Œ

๐ŸŒฟ Eco-Friendly Yet Powerful ๐ŸŒฟ

It's not just all show and no go; this Hummer is built on GM's Ultium technology, making it eco-friendly without compromising on power. ๐ŸŒฑ๐Ÿ’ช

๐Ÿ›  What's Included ๐Ÿ› 

The seller is throwing in 2 keys, an owner's manual, a charger and adapter, and even rubber floor and rear cargo mats. ๐Ÿ—๐Ÿ“š

So, if you're looking to skip the line at your local GMC dealer, this is your golden ticket to owning one of the most anticipated vehicles of 2024. ๐ŸŽซ๐Ÿ”ฅ

That's it, folks! This car is basically a dream on wheels. ๐Ÿš— 

๐Ÿ“ฃ Special Announcement: Exclusive Interview Alert! ๐Ÿ“ฃ

Hey Vroomers ๐Ÿš—๐Ÿ’จ Before you go, I've got some super exciting news that you won't want to miss. This coming Monday, we have an exclusive interview lined up with none other than the CEO of Cars & Bids! ๐ŸŽค๐Ÿ”ฅ

That's right, we're going behind the scenes to get you all the insider info, straight from the top. ๐Ÿคฉ Whether you're into buying, selling, or just drooling over dream cars, this is your chance to get the lowdown on what makes Cars & Bids tick. โฐ

So mark your calendars and set those reminders, because trust me, this is one interview you won't want to miss! ๐Ÿ“…๐Ÿ””

Catch you all on Monday! ๐ŸŒŸ๐Ÿ‘‹

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